The Macallan single malt whisky can now be seen in a unique 3D holographic point of sale campaign promoting its exclusive travel retail range The Macallan 1824 Collection. The promotion was commissioned by brand owners The Edrington Group for use by Maxxium Travel Retail, the European marketing and distribution company.
Author: Popsop Staff
In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD. The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are designed to make enjoying delicious Choc on Choc a even more creative experience. With the same gifting appeal as the core range, Our Choc on Choc House and the Choc on Choc Painting Kit extend the brand appeal beyond adult fans to children too.
STABILO International’s latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth‐orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of “human engineering,” reflected through the unification of structure and image for an eye‐catching and compelling retail solution.
Casa Rex, one of the most creative and awarded design consultancies in Brazil, has just developed the packaging for Knorr Bouillon Limited Edition by Unilever, which is available in two flavours—‘Home-made Chicken’ and ‘Fillet Mignon with Herbs.’ Breaking away from the regular standards within the category, Casa Rex has developed a strong and contemporary design.
Blue Marlin’s two very different projects have been recognised by the renowned Design Business Association Design Effectiveness Awards, which is the only award scheme in the world to evaluate design projects based on hard commercial data. The DBA will reveal what level of award has been won—bronze, silver or gold—at a ceremony in London in February.