Kraft Foods has just announced the re-launch of its Christmas selection range in time for this year’s season. Slice Design was appointed following a successful strategic pitch in 2010. The agency was challenged to bring magic and wonder to the Christmas range.
Author: Popsop Staff
Retail design and branding agency M Worldwide and shopfitting and fit out contractor Datum Contracts have been jointly appointed by Cadw — the Welsh Government’s Historic Environment service — to develop a new approach to retail and visitor centre site design at Cadw’s historic visitor attractions. This will be initially trialled at Conwy Castle, North Wales. M Worldwide will be creating a set of high level design principles that can be applied at Cadw’s many and varied historic properties across Wales, and Datum Contracts will fit out and implement those designs.
Blue Marlin attracts two senior clients to the agency fold—packaging innovation specialist and heavyweight blue chip marketer join integrated brand design firm London, Sydney and Singapore—Blue Marlin is delighted to welcome David McGowan to further strengthen its award winning structural design team.
Manufacturers are seeing a rapid expansion in the number and scope of regulations around product and packaging recycling, such as the European Waste Electric and Electronic Equipment (WEEE) Directive. SAP AG is helping Panasonic comply with these worldwide product end-of-life regulations and retailer mandates with the SAP® Recycling Administration application. In addition to compliance, the application helps Panasonic to be more efficient and reduce both recycling and operational costs. The use of the software drives excellence in recycling and reuse, which is an important aspect of any customer’s sustainable supply chain and products business case—with the ultimate goal of protecting the brand while designing, manufacturing and distributing innovative, safe and compliant products.