adidas has launched a promotion on their sneaker collection MEGA. In order to make promo-campaign entertaining, they invited Didier Brun to create a device named Megalizer, dead combination of sneakers and digital technologies, which elicits sounds from the sneakers, letting dancers create their own music with their moves.
Author: Popsop Staff
R/GA and Crispin Porter Bogusky alum to lead social media strategy
Co Collective announces the hire of Conrad Lisco as Head of Community Experience, effective April 4. He departs from R/GA. Lisco’s background includes expertise in traditional marketing, mobile and social media. At Co, Lisco will be responsible for helping clients craft the strategy and structure around social media. He will report to co-CEOs Ty Montague and Rosemarie Ryan.
