SABMiller’s Castle Lite is an award winning premium light beer first launched in 1994. It’s clean and crisp while strikingly differs due to its light and smooth aftertaste. In order to strengthen Castle Lite’s current position on the market, Claessens|Cartils was asked to create graphic design for a Limited Edition Aluminium pack.
Author: Popsop Staff
European brand consultancy LFH has created the branding and packaging for new Xylimax Flow chewing gum from Fazer, Finland’s largest confectionery business. New Xylimax Flow is a fresh fruity flavoured full xylitol chewing gum with sequentially released fruit when first chewed and a refreshing mint flavour at the end. It comes in two variants both with a menthol finish—lime and cactus, and raspberry and peach. The new chewing gum will be sold in 25g bags. LFH was appointed on the strength of the agency’s previous work with Fazer, following their appointment as the company’s brand consultancy in 2009.
In its eighth year, The London Design Festival is firmly established as a major cultural and commercial event. Last year London hosted a rich mix of over 200 commissioned installations and exhibitions plus over 150 launches, private views and parties, cementing its reputation as the design capital of the world.
What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called Grolsch & LWLies Presents, inviting locals to watch best movies made by legend filmmakers and arising directors for free.