10 September, 2010, Moscow—As the voting for SBA’11 Round 2 has closed, Popsop is happy to announce the new Top 10 leaders, honoring excellence in «brand mentorship» in 3 areas of social life. You can see the total votes here: https://popsop.com/category/sba-rating.
Image: 3 brand leaders of the general chart as of Septemer 2010
This time the «newcomer» of our rating—McDonald’s with its local German campaign for the clean city streets—has become the best brand sensei based on the total avarage voting results for this month. The leader of the general chart is followed by Starbucks and Pepsi, respectively.
Top 3 Senseis in each category—ECO, FUN and MIND— show no changes. Starbucks, as a month before, keeps its leadership in ECO category, while Apple and Axe still remain the best MIND and FUN senseis, respectively.
This month, we welcome new judges, who joined the panel for The Sensei Brand Award’11. Here they are:
- Chris Hart — Creative Director, Blue Marlin, Bath
- John Mathers — Managing Director, Holmes & Marchant, London
- Bertrand Chovet — Managing Director and Partner, Interbrand, Paris
- Chris Plewes — Creative Director, Anthem Worldwide, Toronto
- Gaston van de Laar — Client Services Director, Claessens|Cartils, Amsterdam
- Graham Shearsby — Group Creative Director, Design Bridge, London
- Mark Artus — Chief Executive Officer,1HQ, UK
- John Nunziato — Founder and Creative Director, Little Big Brands, New York
We’d like to remind our fans and followers that SBA’11 is a one-of-a-kind project, provided by Popsop to promote the role of brands in making our life and planet better. Keep following the SBA results monthly!
If you feel like sharing you thoughts and views on SBA’11 project or interested in sponsorship opportunities with Popsop/SBA—please, contact Kate Belan at experts@popsop.com or give a call +7 (926) 751 11 20.