Starbucks is tackling the problem of trash from disposable cups with a new offering, a $1 reusable tumbler, which is available across the USA and Canada starting today, January 4. Owners of the new tumbler, which visually resembles the iconic Starbucks paper cup with the brand’s green logo, will have a discount each time they refill it. According to USA Today, the environmentally friendly tumbler “pays for itself after 10 uses.”
Author: Anna Rudenko
There are many ways to celebrate individuality, but it is much better when well-known brands help you with this. Dr Pepper has launched a new US advertising push dubbed “/1,” or “one of one,” which centers around the “each one is unique” message, which is behind the “One of a Kind” campaign launched in early 2012. The new promotion developed by Deutsch LA includes a series of adverts starring individuals who achieved a lot in their life.
Want to see how the holiday moves across the globe? Google invites the global audience to visit the dedicated website www.google.com/santatracker to follow the iconic character as he travels to various countries. In addition to tracking, which begins in three days, the destination provides an insider look into Santa’s village, where users can play a number of games and meet interesting elves while exploring a plethora of fun activities.
YouTube has unveiled a new free app for iPhone and iPod touch, which allows to use artistic filters when making the clip. The new product called YouTube Capture, which has been added by Google to the iTunes Store, is a must-have app for those who love adding an artistic touch to videos and sharing them just after they’re ready.
Do you have a B-face and live in Canada? If you do, you can become an ambassador of the all-new 2013 Mercedes-Benz B-Class, Mercedes-Benz B 250, as the company is on the lookout for individuals, who “truly personify the essence of this stylish and versatile new model.” On the dedicated website, Mercedes-Benz aficionados can associate themselves with one of the four types of B-face, four key characteristics the Mercedes-Benz B 250 vehicle has—B-Seen (love parties, openings and posting looks), B-Adventurous (love extreme challenges in the open air), B-Spontaneous (love doing things no one expects from them), and B-Playful (love things that make other people laugh)—for a chance to become a Mercedes-Benz ambassador.
Google has tapped well-known animated characters from the Wallace and Gromit series to promote its Google+ Hangouts feature this holiday season. The new campaign launched by Google and Aardman Animations, the creators of the animated duo, demonstrates that the service helps “get your family together during the holidays, even if you can’t all be in the same place.”