Wearable electronics, which is gaining momentum now, still evokes futuristic associations. Macy’s wants to make tomorrow come earlier. The US retailer has collaborated with Sean John Combs aka Puff Daddy, the brand’s fashion partner, to create a new item, inspired by this trend—a sweater with a video element, which turns this traditional knitted piece of clothing into a true tribute to high-tech.
Author: Anna Rudenko
Walls of buildings in the city area can be perfect canvas for modern artwork—brands such as Stella Artois and Converse have already proved it with their large-scale projects. Smirnoff also joins the army of urban art wizards by unveiling a series of “painted by light” urban murals on buildings of São Paulo, Brazil. For the project developed by Wieden + Kennedy, the brand invited graffiti artists from Acidum Group to create their stunning artwork with blacklight-activated paint, which glows only at night.
There hardly can be found a health-related occasion with a bigger resonance across the globe than World AIDS Day, December 1. The picture of HIV/AIDS is changing every year, now for better, but it is still far from being perfect, i.e. without the infection at all—scientists are planning to eliminate the pandemic by 2050.
Do you want some silence these holidays? Sit quietly and rest on your cozy couch? With all the families dinners with talkative aunts and noisy nephews this would be a difficult thing to do. KFC is here to help you. The fast-food chain has launched a festive menu in the USA and released a series of humorous ads by Draft FCB Chicago to promote the new offerings.
Louis Vuitton presents a fabulous 1:25 clip titled “Painting with Ribbons,” created by Christian Borstlap, to mark the launch of the Mon Monogram personalization service for small leather goods. In its turn, the service, which is now available on louisvuitton.com, is dedicated to the 100th anniversary of Louis Vuitton’s Small Leather Goods.
This season, McDonald’s is revealing a new Santa Claus, a postman. The fast-food chain has released a new ad in the UK, which invites to take a fresh look at those, who deliver joy to our doors. The advert, created by Leo Burnett, promotes the new festive menu, which will be available at the chain from today, November 28, through January 1, 2013.