Each year ahead of Christmas, Stella Artois, the beer brand connected with the holiday due to its history, unveils some special gifts to its loyal fans. To help people spread the merry spirit this year, Stella Artois US launched the Holiday Carole application on its Facebook page, which allows everyone to send a unique gift “that melds timeless elegance with modern technological sophistication to create a truly unparalleled experience.” The brand created a video, in which a beautiful lady named Carole sings a holiday song to nobody else but you, the receiver of the video gift. Stella Artois fans also can go to the dedicated page on its website to enjoy the experience.
Author: Anna Rudenko
Diesel celebrates life beyond the web by launching a new international initiative, which is linked to the re-launch of the YUK Pre-Internet shoe from 1993. The brand is encouraging its fans to get disconnected from their social media life for at least three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to complete the challenge faster,” calls Diesel. Get back to the pre-Internet time, when life was also cool, go do various real things, meet different people and have real offline fun just it was two decades ago.
Old Navy plays on nostalgia in the series of its new holiday ads, created by Crispin Porter + Bogusky to reach US consumers, who have emotional connection to the 1980s and 1990s. The brand is to launch five commercials featuring the Griswolds family characters from the popular comedic “National Lampoon’s Vacation” films, which were a real hit two decades ago. The first of them, “Plug in the Pop,” has already arrived to Old Navy’s YouTube channel, with others to be released soon.
Toyota New Zealand launched a stunning campaign, which promotes the all-new model 2013 Toyota Corolla Levin ZR with a strong emotional message. The brand is targeting all people who love cats and whose hearts just melt the very moment they hear the «purrr» sound. Visitors to the microsite can learn a story about a peach-coloured cat named Alloroc (Corolla backwards), who just fell in love with the model, and spends all its time either staring at the vehicle or travelling to the veterinary hospital in it. It is a story of tragic and eternal love of the cat, which spends all its nine lives to be closer to its beloved vehicle. In the end of the major spot, the cat’s paw emerges from a tiny grave, so the story of love apparently goes on.
adidas is re-imagining the holiday classics, “A Christmas Carol” by Charles Dickens, by launching a video titled The Cautionary Tale of Ebenezer Snoop, a story of “love, loss, regret and redemption of Ebenezer Snoop as he rediscovers his lost holiday spirit.” The brand’s Holiday 2012 Campaign new video, which will be available on November 26, features a roster of global celebrities including Snoop Lion (Ebenezer Snoop), Stan Smith (Ghost of Holiday Past), David Beckham (Present) and Derrick Rose & Rita Ora (Future) as well as other adidas celebrity faces, who will make cameo appearances—Jeremy Scott, Joe Tsonga, Dwight Howard and Andy Murray to name but a few. The film, which centers around the legendary holiday story, will help users take a fresh look at their own life and see if they are more Scrooge or Cratchit, bad or good.
Honda UK is promoting its new CR-V vehicle with Google Street View, encouraging drivers to get into one of the four terrains—snow, mountains, urban or forest,—first in the virtual space and then offline, behind the wheel of their all-new CR-V. To embark on the «Do-More-New» virtual journey, users are asked to enter their postcode and then choose one of the terrains. On doing that, they are directed to one of 12 locations across the UK, which represent land reliefs with different driving conditions.
With less than a month left before the end of the world according to Mayan predictions, Old Spice launches a new online game which plays around the apocalypse theme. The brand presents the Dikembe Mutombo’s 4 1/2 Weeks to Save the World old-fashioned video game, which mirrors the philosophy of the Believe in Your Smellf campaign and Old Spice’s bold attitude, preserved by brand even in the toughest conditions.
Ralph Lauren pays tribute to its own archives as well as to the rich history of the USA by launching a new destination, RL Vintage, where it unveils fashionable pieces drawn from the past. On the website, users can explore unique items to discover more about the story behind them, their origin and date of creation. Each season, Ralph Lauren will select different rare pieces from the House’s archives—the pieces will relate to some particular theme. The current range, The Western Collection, celebrates the history of the USA (some of the items are already sold out).
adidas NEO Label is welcoming Selena Gomez as a new young face and guest designer of the brand just a month after signing Justin Bieber as its ambassador. The 20-old actress, recording artist, and designer will be the brand’s style icon for three years, until the end of 2015, and she will be also engaged in developing seasonal lines for the brand beginning Fall/Winter 2013.