M&S is for everyone, regardless their social background, age, race or health—the retailer supports its diversity philosophy by featuring Seb White, a four year old boy with Down’s Syndrome in its latest Christmas campaign. The ad, which is part of the new kidswear promotion dubbed “The greatest hits this Christmas” is the first ever UK modeling TV spot, featuring a youngster with a learning disability, so it’s a little revolution in business advertising.
Author: Anna Rudenko
With photo-sharing platforms gaining momentum, Coca-Cola also taps into this trend by launching a new destination that can become a true rival to Instagram and Flickr. The new destination, which also seems to be working as a social network, is about to launch at www.happyplaces.com. Currently, the platform is inactive, but Coca-Cola released a free iOS app on the iTunes store on November 1, which allows to see what the new platform will be like.
Louis Vuitton, the brand which releases travel guides on a regular basis, packing guidelines and themed collections, seems to be a perfect “travel companion.” The fashion brand is now releasing a new campaign to support the “the art of travel” theme—the new promotion featuring model Arizona Muse, is to launch in mid-November.
The massive storm Sandy left the New York along with many parts of the eastern United States devastated these days. The hurricane killed at least 50 people and thousands ended up knocked out of their normal life since the disaster caused floods, blackouts and driving millions of losses for insuring companies. While millions of citizens in the area are trying to get over the disaster, brands are also contributing to the recovery—in their ways.
Wieden+Kennedy, the agency behind the award-winning Old Spice campaigns, is on the lookout for a perfect person to join their team as a Creative Strategist for Old Spice. Since the promotions for the brand are extremely bold and unconventional, the agency is seeking daring people who would fit in the picture—of course, the perfect candidate should be a true cyber warrior.
IKEA launches an ambitious effort dubbed People & Planet Positive aimed at making the world’s energy consumption as sustainable as possible by 2020. The new strategy outlined by the brand in the recently released People&Planet Positive plan. The goal of the new effort is to make the company energy independent and help people across the globe to live affordable and sustainable life thanks to IKEA’s products. The company has also released an inspiring 3-minute video called “Your home + our planet = our home” to tell about its commitment in a more visual way.