Heineken is rolling out its “Friends + Family” (#HKNFF) program that celebrates cultural events with local trendsetters and tastemakers across the USA. The tour, which was initiated in 2013, will be making stops in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia, uniting local residents and cultural influencers in each of the cities.

H&M collaborated with a legendary contemporary artist Jeff Koons, known for his glossy balloon sculptures, on a new mini art exhibition hosted at the 57,000-square-foot flagship store on Fifth Avenue and 48th Street in New York City. As part of the collaboration, the Swedish brand and the American artist have created a special accessory piece that pays tribute to Koon’s signature artwork, balloon-dog.  

Google is teaming up with four top rated design schools—Parsons The New School for Design, Pratt Institute, School of Visual Arts and The Cooper Union—as well as Swedish educational company Hyper Island for a design program titled “30 Weeks.” The initiative will channel expertise, ideas and professional insights from Googlers and will last for about 6 months in a co-working space in Brooklyn’s Dumbo.

Dove, which tends to focus on real female beauty in its ads, has released a tribute to dads ahead of  Father’s Day in the U.S., which falls on June 21 this year. The body care brand has released an emotional spot that illustrates the role of a father in kids’ lives. The kaleidoscopic 1-minute ad film titled “Calls For Dad” is inspired by the highlights of the 2014 Dove Men+Care Dad Portrayal Study that shows a clearer picture of relationship between fathers and their offspring.