Volkswagen Australia collaborated with DDB Sydney to develop a campaign supporting the launch of the Volkswagen up! model on the local market. The promotion revolves around the theme of feeling big while being small. The new car is said to be equipped with all the technologies ensuring quality, safety and drivability drivers could find in larger cars. The strapline “feels nothing like a small car” highlights the idea that small products can deliver performance similar to bigger cars—“Good things come in small packages.”
Author: Anna Rudenko
Skype is taking its “Skype in the Classroom” initiative further by introducing more online lessons, based on partnerships with international organizations from various fields to educate kids around the globe on important issues. As part of celebrating World Teacher’s Day last Friday, the VoIP service launched several new classes by NASA and British Council—to join in, users are just asked to click of the class plus click on the “Sign up to take part” button.
Selling apparel is not enough to make people look stylish and stunning—showing how to wear footwear and clothing items is essential for any apparel brand, which cares about their consumers. The best way to deliver great style solutions is to display lookbooks, created by the brand’s fans. Amazon-owned retailer Zappos has collaborated with new social fashion site Chicisimo to launch a microsite, where fashionistas may post their looks, vote for the coolest ones and then purchase them from the retailer’s online store. The project will be launched soon, says the official page of the initiative.
Chanel reveals it secrets online—the brand, which has become the epitome of style, is telling its story on a dedicated website, Inside.Chanel.com. Yesterday, on October 4, the brand released a teaser video on its YouTube channel, where it focuses on its iconic fragrance, Chanel No.5 over ninety years ago, inviting the audience to visit the major destination and watch the full version of the movie.
Nokia joins Samsung in attacking Apple’s iPhone5 model. Two weeks after the S-brand released its video mocking the latest product from Apple’s portfolio and poking fun at iPhone-addicts, the Finnish mobile phones manufacturer launched a less ironic video, which focuses on colour. While Samsung video is referring to the technical characteristics of the Galaxy and iPhone devices, Nokia highlights the colour options available with its new Lumia 920 and the dull colour palette of the new iPhone.
Renault is going to give a Renault Mégane Hatch Diesel vehicle to an Australian, who manages to find the car on a virtual map of the country. To celebrate the new 0% finance rate on selected models in Australia through December 16, the brand has launched “Zero In,” an online-game, which is supported by a massive campaign including TV, DM, print and outdoor promotional elements.
Greenpeace has launched a new campaign dubbed Save the Reef to raise awareness of the dangers of the coal mining in Australia. The environmental organization, known for its large-scale initiatives aimed to sparkle the debates around non-ethical actions of global and local companies, now starts one of its biggest environmental battles in Australia. For the initiative, the organization has teamed up with the award-winning filmmaker, Daniel Bird, who shot an animated “Coal World” web film dedicated to spreading the word about the issue.