Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics all together. The rum brand is relaunching Bacardi Dragonberry with a campaign, which pays homage to one of the most prominent characters in the Japanese art, a dragon, with a modern twist through tattooing. The brand tapped Japanese Tattoo Master Horitaka to create a unique dragon tattoo design, ‘the mark of a master,’ which could be won by a lucky Bacardi fan.
Author: Anna Rudenko
UNIQLO is rolling off a new cross-platform advertising campaign to spread the word about the launch of two new stores of the brand in the USA. The latest marketing effort dubbed «The Faces of the People» features celebrities from all the fields, who embody the light, casual and playful nature of the apparel label. The new campaign stars both well-known human faces and Maru, beloved YouTube cat sensation from Japan, which got featured in a in a new online game, “UNIQLO Lucky Cube with Maru”, which offers users a chance to win nice prizes from the brand.
Coty Beauty Reveals Halle Berry’s «Closer» Fragrance, Which Combines Masculine and Feminine Features
Philips has unveiled a new digital project focused on the theme of product creation processes, to support the winning and best-selling Fidelio audio range. The tech company has teamed up with Tribal DDB Amsterdam, songwriter and producer Washed Out and Gustav Johansson, Cannes Young Directors winner from Stinkdigital, London, to create an impressive audio-visual online campaign dubbed The Sound of Creation to explain the stages of creation of a truly hilarious product to users.
Virgin is offering an unprecedented gift to its most devoted fliers. The company, which opened a gateway to space in October 2011, will award a traveler who earns the most frequent flyer points from booking its flights until August 7, 2013 with a free trip on the Virgin Galactic SpaceShipTwo shuttle. The project titled “Virgin America Presents Mission: Galactic” is a great opportunity to rocket into the space without paying a cent—the points are collected for flights consumers were on.
Hyundai Australia has launched an action-packed promotion to support the launch of the new sporty coupe, the Veloster SR Turbo. The auto brand tapped Australian champion boxer, Lauryn Eagle to front an online story titled “Sexy gets Angry”, which is to evolve based on consumer’s ideas. The key element of the promotion, developed by Innocean Worldwide, is a clip, which merges video and comics, to tell a story about a bold girl, who reacts to unexpected things which happen to her. The campaign also includes outdoor, print media and digital marketing elements, highlighting the bold attitude of both the car and athlete (by the way, she will be managing Twitter promotion herself).
Smirnoff, which excited the globe with party-swapping initiatives as part of the Smirnoff Nightlife Exchange Project for two consecutive years (2010 and 2011), comes back with an international 6-month project, which is also designed to pat tribute to the best in the world’s nightlife cultures. The world’s No.1 vodka brand initiated Smirnoff Midnight Circus, “a global tour celebrating unique nightlife experiences in more than 25 cities.” It won’t be a traditional circus (no clowns, magicians, acrobats and animals), but a new kind of world uniting entrainment, a hilarious spectacle with modern performances.