Prada is narrating the story of the latest version of its signature perfume, Candy Florale, using a graphic visual approach. The fashion giant has launched a dedicated micro-site where it shares a detailed insight into the scent. In addition to information about traditional elements like ad visuals, scent description, bottle design, and more Prada revealed Prada Candy Florale comic book.
Author: Anna Rudenko
M&C Saatchi has created a lovely vibrant campaign for Transport for London, centering on the upcoming Tour de France cycle race in London, slated for July 7. The campaign that encompasses outdoor, press, digital and radio promotes the event and, which is yet more important for the Londoners, tells about the free routes on the day of the competition.
Volkswagen UK is rolling out a spin-off of its successful “See film differently” campaign targeted at drivers who love independent cinema. The «anti-action» follow-up of the campaign, developed by adam&eveDDB, is taglined “Made for real life, not the movies” and explores the differences between the cinema rides and rides in real life.
Grey Group Singapore collaborated with the Singapore Association for the Deaf to create an app that helps deaf people “hear” the sounds of the world around them. The Android application titled “Hearing Aide” turns regular smartphones into devices that guide hearing-impaired people using various non-audible notifications.