Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD, the brand’s branch which is focused on customization and adjusting to consumers’ preferences. The new digital Flash platform, developed by Wieden+Kennedy Tokyo, invites fans to give their faces a workout and (with the help of the web camera) put them next to Nike ID’s sneakers, which can easily mimic the facial expressions thanks to their flexible soles.
Author: Anna Rudenko
The professional network LinkedIn, which has 150 million members worldwide, finally gets an iPad application, which allows users to check the news, keep up-to-date with groups, get business intelligence and insights, links and job offers now from their Apple tablet as well. The company upgraded their iPhone, Android and Mobile Web products last August, and now it was time to provide iPad users with a dedicated app. “Imagine having one place where you can get all the info you need about who you’re meeting with that day, trending and timely news that is impacting your industry, who’s changed jobs and what your coworkers are sharing, liking, and commenting on. We’ve pulled all this for you, all in one place,” says the official LinkedIn blog.
Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of viral videos ‘Sh*t Fashion Girls Say’ on Maybelline New York’s official channel on YouTube. Titled ‘#TopChicret —Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World,’ it is telling the good news in a humorous and light-hearted manner, mimicking the way the information spreads in the chick gals world.
There are no bad experiences since we always can leverage the lessons that life provides us to avoid mistakes in the future. Growing violent extremism is one of the scariest phenomena of today’s society and this became the theme of the Against Violent Extremism (AVE) new digital project, brought by Google Ideas, the Institute for Strategic Dialogue (ISD), the Gen Next Foundation and Rehabstudio. The idea behind the platform, which was seeded and launched by Google Ideas at the 2011 Summit Against Violent Extremism in Dublin, is to connect former extremists (‘formers’) and survivors, who will be sharing their theme-related experiences to help youth at risk to avoid joining extremist gangs and organizations. The new digital hub seems like a Facebook for extremists, but in fact works rather as a preventive tool, which teaches kids teh truth and urges youngsters think hard before they take the wrong turn.
When you eat out, the environment of the space and cooking service is as much important as the quality of food. Nestlé Professional, the Nestlé business that supplies the food and beverage service out-of-home industry, has committed to help younger generation of chiefs learn more about nutrition through the new interactive programme ‘Toque d’Or NHW,’ which is available for the United Kingdom and Ireland aspiring professionals.
The long-awaited could platform Google Drive has been finally launched. Now, Google users can store up to 5 GB of data online totally free of charge and can get even five times more by paying a modest price (or receive even more space for more money). The new storage space allows users to upload data in various formats (PDF, images, Google Docs, video files and many more), get instant access to their ‘treasure box’ whenever they need it and also share the data with friends and open documents, spreadsheets, presentations, etc. to colleagues when collaborating on a project. People who view the files can edit or leave a comment on the shared item, and the user can reply to them as well.
Dove is determined to help every women feel confident and satisfied with her look, and has launched numerous initiatives to achieve this goal. Now the brand is expanding its ‘Real Beauty’ campaign, giving Facebook users an opportunity to replace offensive ads about ‘jelly rolls,’ ‘love handles’ or ‘muffin tops’ with positive beauty messaging using Dove’s ‘The Ad Makeover’ app in Australia.
For modern clothing and footwear brands being sustainable is no less important than providing consumers with fashionable, trendy and stylish items. Most major footwear and apparel brands, from Nike to H&M to name but a few, are doing their part in building a world of eco-friendly clothing—one of the latest projects related to the theme is Sustainable Fashion Lab to be launched in London by Marks & Spencer in partnership with the Centre for Sustainable Fashion at London College of Fashion.
Following in the footsteps of L’Oréal and UNESCO, which are celebrating female leaders in a range of scientific industries with their Women in Science award and International Fellowships, GODIVA Chocolatier is presenting is debut project of this kind dubbed the Lady GODIVA Program to pay tribute to social advocates in communities across the globe. Chocolate has been associated with something nice and calming, which helps to overcome problems, making the life a bit brighter. The new program is seeking people who do the same to their communities and embody the Lady Godiva nature “through selflessness, generosity, leadership and the spirit of giving-back to the community, support the causes that matter to women, both globally and locally, and inspire others to give back as well.”
Popular manly antiperspirant brand Old Spice is rolling out a new inspirational promotion dubbed ‘Believe in Your Smellf.’ The new campaign, which has already taken the Old Spice UK Facebook page, is centered on the idea of every day championship and is promoting the new Champion set of a deodorant, an antiperspirant and a body wash from the Old Spice Red Zone line, which also includes After Hours, Aqua Reef, Pure Sport, Swagger, and Danger Zone products.