Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched a Facebook app called ‘The Serenade,’ which allows the brand’s fans to create their own personalized song in one of 20 languages (the English songs goes with subs in Russian, Korean, Czech, Thai and others) and send it to their potential partners, inviting them on a date.
Author: Anna Rudenko
Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be aired during 2012 Super Bowl this Sunday. The digital campaign, which promotes Chevy Sonic, encourages younger generation (it is targeting 18- to 30-year-old audience) to live their life to the full and embark on some jaw-dropping challenges to test their limits and courage—and win a Sonic in a monthly drawing.
Sneakers, technology and music are a perfect hit, as iconic footwear brands adidas and Nike have already proved with a series of related projects, and each new effort of this kind receives a warm welcome from international public. To celebrate the 40th anniversary of its München style, which was first revealed in the SS 1972 season, adidas Originals has teamed up with renowned sound engineer LuckyBeard to launch a the München ‘Leploop’ campaign, which included presentation of a range of new colorways of the sneaker made of premium suede and leather, as well as a new original sound mix.
With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about some of the auto adverts, which will be aired during the match on February 5 (since that time a bunch of new auto spots—Audi’s vampire story and Honda‘s ad featuring Matthew Broderick to name a few—have been revealed), and about Coca-Cola’s hilarious contribution, the Coke Polar Bowl interactive campaign. But what about Coke’s major rival, Pepsi? As it turns out, it also has something to show during the game—the brand created two ads, for Pepsi and Pepsi MAX, which will air this Sunday.
Coca-Cola has teamed up with French DJ and producer David Guetta to create a new signature bottle, limited edition Club Coke, which comes as a tribute to the culture of night life and clubbing. This strikingly vibrant Club Coke line, which was launched in 2005 with the M5 designs, already includes bottles developed by Justice and So_Me (2009), Mika (2010) and Daft Punk (2011) to name but a new. The collectible Guetta bottle was created with respect to the Club Coke’s visual ‘tradition—the piece got a luminescent twist, which allows it glow mysteriously in the semidarkness of night clubs.
McDonald’s is testing a new restaurant look in the UK, with a strong focus on ‘family,’ after a similar effort launched in France last year. The concept restaurant with new design, which incorporates the latest technology facilities, was opened in Milton Keynes, and if successful, the new visual approach will be taken to other 1,200 McDonald’s venues across the country.
In 2011, a number of global market giants celebrated their anniversaries—Coca-Cola, Avon and Mercedes-Benz turned 125, Starbucks marked its 40th birthday and Nivea entered its centennial, with grandiose advertising campaigns and promotional efforts. This year, another cosmetics giant, Oriflame, is marking a milestone—the company, which now operates all around the globe, is celebrating its 45th year of presence on the market and launching the ‘45 Years of Fulfilling Dreams’ campaign dedicated to this occasion.