Yell announces the appointment of Jenny Ashmore to the new role of Group Chief Marketing Officer (CMO). In this capacity, Jenny will take responsibility for Yell’s global marketing strategy and oversee its execution throughout the Group’s operations in the UK, US, Spain and Latin America. Yell is also announcing that it has partnered with Landor Associates to undertake a comprehensive evaluation of the Group’s brand portfolio.
Author: Anna Rudenko
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 6,000 submissions from 40 countries, the Red Dot’s international design competition ranks among the largest and most renowned in the world. The competition is divided into three categories: product design, communication design, and design concept. It serves to recognize those organizations that distinguish their business activities through design. This year the official award ceremony to honor the winners in the communication design category was held at the Konzerthaus in Berlin on October 7.
Clothing may be a way to make a bold fashion statement or express your inner world, but sometimes it turn to be a great thing that helps us support a social cause. Threadless, BBH New York and the U.S. Fund for UNICEF have teamed up to launch GOOD SHIRTS, a new collection of T-shirts created to contribute to support relief efforts in the Horn of Africa, the region that is now suffering greatly from famine and drought. All the proceeds from the sale of the range, what went on sale on October 25, will be donated to the U.S. Fund for UNICEF and will be used to bring hope to the people of the deprived areas.
Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.
MTV to Kick off the Local Produce Program to Support Emerging Artists from Australia and New Zealand
Non-music global brands primarily oriented at younger generation, such as Levi’s or Coca-Cola, often launch music-related projects to engage its cans and support younger talents in the field of music, which means a lot to teens and young adults. For example, Converse has launched its Rubber Tracks studio to provide emerging artists with an opportunity to record their tracks in a professional studio, and the red soft drink giant offered its fans a chance to help Maroon5 create a new song. If consumer brands do so much to support emerging musicians and songwriting talents, youth entertainment labels should go even further (or at least, be at the same level). And they do. MTV, the youth’s favourite music channel across the globe, launches its new program dubbed Local Produce to support local artists in Australia and New Zealand.
Virgin Media has recently unveiled its new British identity to emphasize the company’s deep connection with the country. Creative agency JudgeGill, which was approached with a task to give the iconic red logo a patriotic twist, decided to infuse the legendary ‘infinity’ symbol with true British spirit by incorporating the national flag’s pattern (the red, white, and blude ensign are probably the best recognized British icons). So, the updated Virgin’s lemniscate got both the company’s legendary logo and the Union Jack flag at the same time.
Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe. The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.
Automobiles often become canvases for artworks and a source of inspiration for divine visual renditions, gathering creative minds from around the globe with numerous projects and competitions. Following other auto giants and building on the success of the inaugural year of its Créative Awards, Citroën announces the launch of the new competition under this title and calling all talented designers to join in.