Coca-Cola is encouraging consumer experiments with its tastes by presenting its new Coca-Cola Freestyle application on Facebook that enables the brand’s fans to mix and share their favourite beverages online. The launch of the new project, which is rolling out both online via the above-mentioned hub and in the real world, comes ahead of a the bigger U.S. campaign dedicated to Freestyle dispenser machines (the marketing initiative, developed by Ogilvy & Mather, will be kicked off in 2012, AdAge reports).
Author: Anna Rudenko
Nivea, which is celebrating its 100-year anniversary this year, is launching an integrated marketing promotion under the strapline ‘A million moments of closeness’ in the UK. The new activity comes as part of the broader ‘100 years skincare for life’ campaign, which was kicked off by the Beiersdorf-owned brand to commemorate its centenary—the celebration movement includes the partnership with singer Rihanna, book release as well as a range of activities, which highlight the brand’s rich heritage.
Cars, along with bottles and shoes, often become canvases for artistic experiments. The fleet of vehicles, transformed into vividly coloured pieces of art is now joined by Ford Focus, which got a graffiti makeover, executed by six artists in Glasgow on August 22. The car featuring one-of-a-kind imagery was created during 6-hour session and will be displayed for the next month at the city’s Independent Recoat Gallery, as part of the Ford Centenary Tour, the exhibit of 10 models, which represent the brand’s 100-year history in the UK.
To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea brand for the food service industry in the USA. The brand platform provides a new visual language and voice that speaks to both consumers and operators, effectively serving as a game changer in the category while also introducing supporting creative for One-Step Prep Zero Calorie Fresh Brewed Sweet Teas.
Schawk, Inc., a leading provider of brand development and deployment services enabling companies of all sizes to connect their brands with consumers, announced the appointment of Lor Gold to global chief creative officer at Schawk. This position will be responsible for stewarding and developing a creative vision across Schawk in support of the expression of brands across consumer touchpoints at home, on the go, at the store and on the shelf.
adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection of sneakers, which continues ‘The Colliding Worlds’ collaboration, started by them earlier this year. For the new limited edition range, the two iconic clothing and footwear giants mixed their attitudes, approaches and outlooks, creating unique products for its loyal fans.
2011 is a remarkable year for Coca-Cola and Nivea—in May, the soft drink giant celebrated its 125th anniversary, and the legendary skin care brand is marking its 100th birthday throughout the year with a multi-platform marketing campaign. Just like the beverage manufacturer, Nivea has released a book, the centennial report on the brand’s activity and its story of success in the world.
PUMA, the brand well-known for combining social activity and filmmaking, is presenting films, created for the World Peace Festival 2011 in Berlin (August 20-27). The seven videos shot by international filmmakers, both celebrated and emerging, are revolving around the same idea—‘peace starts with me’ and were created under the PUMA.Peace program, launched by the brand to promote nonviolent attitudes across the globe.
BrandOpus continues its partnership with independent UK brewer and pub owner Hall & Woodhouse, with the redesign of the full range of Badger ales. Following on from a pitch won by BrandOpus in October 2010, and the success of Hopping Hare launched in March, the wider range of nine ales will hit the shelves in mid-August.