The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping partying experiences around the globe. In its second year, the international initiative, launched by one of the best vodka brands in the world in 2010, is encouraging people to share their nightlife traditions through Facebook and swap the unique parties on November 12. The pop diva, who has turned 53 this week, has joined the ambitious program to find the most brilliant dancer, who will be invited to join her upcoming series of concerts.
Author: Anna Rudenko
For decades, IKEA has been dedicated to helping its consumers all around the globe create chick interiors. But sometimes it also steppes out of ‘the home zone’ and teams up with art representatives to introduce hilarious art exhibitions and projects, rooting in or revolving around furniture design—last year, the brand ‘planted’ a ‘Surrealistika’ tree and launched the ‘Garderob’ initiative, inviting clothing designers to showcase their collection in wardrobe mini-shops. Today, August 18, the internationally renowned Swedish retailer is launching the exhibitIKEA in Toronto—the project is developed in collaboration with leading women’s fashion designer David Dixon, celebrated fashion & design photographer George Whiteside, acclaimed sculptor Bruno Billio and Thrush Holmes, popular artist, painter & owner of Thrush Holmes Empire. The exhibit features a number of vivid and vibrant pieces inspired by the IKEA styles and products.
The Coca-Cola Company is not only striving to remain the leader in the beverage industry, but is also extending its international presence in entertainment, social and educational spheres. In addition to its numerous charitable campaigns and projects, focused on alleviating hunger and providing medical support and clean water to poor communities in developing countries, the company introduces initiatives, aimed at promoting healthy lifestyles and the importance of education. As part of this ongoing commitment, on August 17, Coca-Cola launched Indonesia’s first metropolitan-based learning center called ‘Learning Lounge’ at Plaza Semanggi in Jakarta, which will provide local youth with an opportunity to realize their full intellectual potential.
The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s global initiative. Just like in 2010, the cult brand is encouraging its fans to share on what makes their nightlife original and vote for the best ideas, which to be implemented on November 12, the big night, in 50 countries all around the globe.
Giant companies provide vital support to small enterprises, giving people behind them with an opportunity to expand their business and make it big, doing small things. The team of big corporations, which already includes Cisco, American Express and Facebook to name but a few, is now joined by Dell, which is offering small businesses in the USA a chance to win $25,000 in its products preloaded with Windows 7 Professional & Office Home and Business, a $50,000 prepaid card from MasterCard, and their own online reality show. The submissions to the America’s Favorite Small Business competition are accepted on a dedicated page on YouTube through September 11.
Today, when the number of consumer brands, people and trends is huge and the army of their fans is tremendous, the question of which of them is most well-liked pops up. Following other news websites, Bloomberg Businessweek created its own list of things popular in America now (taking 2010–2011 as the time span), scaling them from 0.75 to 14,594,874,110,347 based on their sales, presence on the market, in social networks, etc.. The rating is “a deep dive into what’s totally beast, right now—not just the bestselling, but the fastest-selling; not merely the market leaders, but the ones gaining the most market share.” The entries are not competing with each other, there are just figures, which represent commercial growth or a range of other indicators.
Greenpeace is giving green-minded filmmakers, both aspiring and professional ones, an opportunity to contribute to its one of the biggest recent climate campaigns. Earlier this summer, the environmental organization launched an initiative against Volkswagen (which strives to become the most eco-friendly car manufacturer), which is opposing cuts to CO2. Greenpeace is calling attention to the company’s environmental policy and encouraging people to sign a letter to Volkswagen’s officials—the organization released ‘Star Wars’ inspired viral spots, launched a dedicated website, dropped spoof dark banners in big cities across the globe and organized demonstrations by VW stormtroopers in European cities including London, Brussels and Wolfsburg to get more ‘jedi’ to join the Rebellion (so far, there are 312,900 people in). Now, the brand is inviting activists to do something bigger than just signing the Manifesto—on September 17, Greenpeace is kicking off an international film contest, asking entrants “to expose the real VW—the one behind the billboards.”