Vodafone has embarked on a great mission of saving an extinct language as part of its latest campaign dubbed “Firsts.” The telecoms company is helping to revive the Mexican language Ayapaneco, currently spoken by only two people in this world, who appeared to be not speaking with each other because of a fight that happened a long time ago. The new campaign by Jung von Matt/Alster drives these two men together again, all to resurrect their dying language.

With the rise of technology and gamification trends in the modern consumer world, outdoor advertising is rapidly evolving from mere paper posters and billboards to multisensory pieces that are engaging, educational, entertaining and sustainable. This article offers a brief recap of some game-changing examples of how to harness the power of traditional on-the-wall ads by giving them a little tech and/or designer tweak. Below, there’s a list of wall and outdoor advertising, split into categories, depending on the approach applied.

The Malibu rum is seizing the summer with a broad campaign that encourages consumers to live active life in the next three months. The new campaign, “Best Summer Ever Project” by agency AnalogFolk, will be enticing fans into an offbeat summer experience. The endeavor fill be filmed and posted to social media channels, in several phases, across the globe.

Stella Artois, which comes as an official beer sponsor of The Open Championship and Wimbledon, is rolling out a campaign that centers on perfection and sheer excellence. The effort dubbed “World’s Greatest Events,” is dedicated to people who know how to create various things with a high level of expertise. This effort is all about “people who work tirelessly in private to make excellence public.”

To celebrate one of the biggest milestones in the history of Nokia and Microsoft, the acquisition of the first by the second, The Church of London has created a strikingly nice brand book for the companies’ employees. The edition includes a selection of archive photography that illustrates the companies’ past, outlines their values, ethos, vision of the future development and more.