PepsiCo delegates from around the globe are among the 600 young leaders attending the Ninth Annual United Nations Youth Assembly (UNYA), a three-day conference, which began yesterday, August 3, at UN headquarters in New York City to discuss progress against the United Nations Millennium Development Goals (MDGs). PepsiCo is sponsoring the trips of 34 delegates in an effort to empower youth, allow them to build leadership skills and encourage awareness of world issues.
Author: Anna Rudenko
The BMW Guggenheim Lab launches its worldwide tour today, August 3, in Manhattan’s East Village. A combination of think tank, public forum, and community center, the Lab will offer free programs that explore the challenges of today’s cities within an innovative mobile structure that was designed to house this urban experiment. Over the next six years, the Lab will travel to nine cities in three successive cycles, each with its own distinct theme and structure, to help raise awareness of urban challenges and yield sustainable benefits for cities around the world.
Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of Eminem’s ‘Lose Yourself,’ available now for download on iTunes. The song is performed by ‘Selected of God,’ the choir featured in the Chrysler brand Super Bowl commercial ‘Born of Fire.’ Keeping in the spirit of the ‘Imported from Detroit’ campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities—Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.
Almost a year after Google Gmail calls to mobile and landline phone were introduced, the web giant is offering its users in more countries («in new 38 languages») an opportunity to call directly from the e-mail box to people on off-line phones. In addition to this, Google has lowered the cost of the service to over 150 countries around the globe.
Campaigns revolving around people, who managed to succeed in their field, are nothing new, but they always generate big buzz and draw attention of consumers. Earlier this year, Johnnie Walker celebrated Chinese modern heroes, Dockers interviewed professionals in a range of creative fields—and the same idea was put behind the new campaign launched by Stoli under the traditional tagline ‘The most original people deserve the most original vodka’ across Australia. In May, the brand issued a national call, encouraging people to submit their novel ideas to the Stoli Original Fund on Facebook for a chance to get them implemented with the help of the brand.