Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to emphasize the brand’s innovative character through a modern, dynamic and stylish Cooler look. Furthermore, the beer’s new visual identity had to communicate its premium qualities and refreshing taste, while being used as a tool to strengthen the current shelf impact.
Author: Anna Rudenko
Gap, which shook its fan community with the notorious logo change last year (eventually, the old one was brought back primarily thanks to big buzz across the web), is now launching its new campaign dubbed 1969: L.A. and Beyond, developed by Gap’s Global Creative Center in NY together with Ogilvy and Cool Hunting to provide its consumers with an opportunity to look behind the scenes of the creativity and introducing the brands designers, the 1969 design team, who create new models and denim fits. The new campaign, which has been launched today, on August 1, in the U.S., will be rolling out on the brand’s Facebook page and other online destinations such as Hulu, Daily Candy, Pandora and RollingStone to name a few and in the August issues of national magazines including Glamour, GQ, InStyle, People StyleWatch and Vogue.
Aquafresh® ‘Ultimate’, the new ‘Whole Tooth Protection’ flagship brand for GlaxoSmithKline (GSK), is the result of a close collaboration between GSK in-house PacXperience & Consumer Healthcare Futures and strategic brand innovation & design consultancy Webb deVlam. It has been just launched in the UK following recent successes in France, The Netherlands, Italy and Germany (the first territories in an international roll-out schedule that commenced in March).
SoBe is teaming up with Mike Tyson to add more action to its new ‘Try Everything’ campaign, launched in May. The well-known boxer joined the roster of celebrities who were tapped for the new marketing initiative—this list includes the names of actresses Hilary Duff, Jessica Szohr, model Kate Upton (she has been featured in the brand’s animated ad on Pandora, the first-ever ad of this kind on the website) and baseball player turned musician Bernie Williams. To promote the new marketing effort and encourage its fans to broaden their outlook by being open to new experiences, the brand got into the updated version of the ‘Mike Tyson: Main Event’ iPhone game—the new extension was created in collaboration with iPhone game developers RockLive, Omnicom’s OMD Gaming and OMD’s Ignition Factory.
Last fall, PUMA.Creative and Channel 4 and BRITDOC Foundation launched a set of six international programmes and awards aimed at supporting talented filmmakers, who create their works to spread the word about environmental issues, global conflict and social injustice. At the Durban International Film Festival (July 21–31), on July 25, five finalists for 2011 PUMA.Creative Impact Award were announced—they were selected from over 70 entries sent over starting January based on the budget of the film, social impact it has made around the globe, influencing politics and businessmen who can foster positive change, and a range of other facts.
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (‘green’) with a demonstration of that performance based on publically available information and data.