Following the introduction of hilarious Happiness Machines, which help spread joy throughout the globe, Coca-Cola presented new vending units, helping collect money for activities that support earthquake victims in Japan. The idea behind the project is quite simple: when you buy a bottle or can of you favourite soft-drink, you may share your good mood and help with those who are in need in the areas of the country, which were damaged heavily by the natural disaster which shook the country in March.
Author: Anna Rudenko
PUMA, one of the most socially-conscious brands in the apparel industry, is kicking off the second season of its charitable Project Pink, aimed at fighting breast cancer in the USA. During the previous year of the program, which was started last summer, the brand raised over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Now, through a series of sport-related events, new line of sport gear and activity to raise more money for a new organization battling breast cancer (to be named here), the brand continues its program with the help of Project Pink spokeswomen, female soccer athletes (Amy Rodriguez, Leslie Osborne and Tasha Kai among others) and PUMA Women’s Soccer Ambassador Julie Foudy, who teamed up with PUMA in late June.
CARTILS, one of the world’s first branding and packaging design consultants, has developed a new unique design for Kamenitza beer. The latest brand presentation offers a distinctive new 3D bottle design within the Bulgarian market and a fresh label shape that further enhances Kamenitza’s impact on shelf.
Dolce&Gabbana has launched its Masculine vs Feminine campaign, revolving around the eternal theme, the clash between (or a combination of) feminine and masculine power, and promoting the Fall/Winter 2012 collections. The new series of photos shot by acclaimed photographer Steven Klein reveals the spirit of Italia, where ladies are as brave as their husbands and men sometimes can be as sensitive and love romance as women. The brand’s prints are always very juicy and hot, and sometimes are quite controversial (like it was with the homoerotic series of photos last year)—this time, the photos showcase all the emotions towards the opposite sex—both violent and soft, gentle,—which were held inside.
What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury), sneakers (footwear + apparel), bikes (commuter transport means + apparel) and hip bottles (soft drinks + fashion) to name but a few. Following the trend of teaming up for creating something new, SKYY Vodka and Diesel partnered to develop a new product, which is (quite surprisingly) neither jeans nor a cocktail—it is… a new swimsuit capsule collection to be unveiled this week at the beginning of Mercedes-Benz Fashion Week Swim (July 14–18, Miami).
A year after YouTube asked people from all around the globe to contribute to making the ‘Life in a Day’ crowdsourcing movie, Intel Corporation and Toshiba America Information Systems Inc. issued a call encouraging Internet users to participate in developing the state-of-the-art social film project dubbed ‘Inside.’ The blockbuster thriller starring Emmy Rossum (‘Phantom of the Opera’) and directed by D.J Caruso (‘Eagle Eye’) and Oscar-winning cinematographer Mauro Fiore (‘Avatar’), will be created in line with the previously launched Intel’s ‘Visual Life’ campaign and its numerous advertising pieces revolving around the escape theme.