With Castle Milk Stout repositioning the sociability of the brand and journeying towards creating an occasion based consumption habit, Berge Farrell Design was briefed to create packaging that would invite consumers to Pour. Pause. Sip. Enjoy and Savour the moment.
Author: Anna Rudenko
By saying ‘Go Forth’ in its new global marketing campaign, Levi’s really means it. The jeanswear brand is starting to expand some of its initiatives launched previously on the U.S. market on an international scale now. Levi’s, which opened the doors of its first print workshop—the first in the series of such venues—in San Francisco a year ago as part of ‘Ready to Work’ campaign, is inviting creative talents to another themed workshop, now in Berlin.
Saga, famous for offering travel and financial services to the over 50s, is to unveil a new brand identity created by Springetts Brand Design Consultants. The initiative is the first by Springetts since they were appointed on a five-year contract by the Acromas Group (owners of Saga and the AA) earlier this year.
Levi’s has been always committed to celebrating pioneer spirit and empowering youth to create a better world (the recent activities of the brand are revolving around water conservation and creativity) and with its groundbreaking technologies including the Water<Less one, has become an icon of progress, improvement and driving positive change. Last year, Levi’s launched its ‘Ready to Work’ campaign in the U.S. as part of its ‘Go Forth’ platform revealed in 2009, and now the brand announces the launch of its first-ever global creative platform under the same title with the ‘Now is our time’ tagline—the new marketing effort is designed to reach consumers in 24 countries via a plethora of media including TV, cinema, print, digital and outdoor in the coming months.
After a decade of crafting and development, the new exquisite ABSOLUT ELYX, super premium vodka from ABSOLUT is launched in the global duty free/travel retail market. With its new long-awaited super-premium vodka ABSOLUT ELYX, the brand has explored the depths of its heritage: five centuries of vodka-making tradition in the rich farmlands of Skåne in southern Sweden.
L’Oréal USA has re-launched Makeup.com, which was acquired by the brand in 2009, giving it a fresher look and making it more dynamic in terms of content (photos, slide-shows, ‘how to’ spots as well as articles, news and tips written by the experts of the industry will get posted on the website on a daily basis). The goal of the revamp is to make the online destination a women’s ‘best friend,’ which can tell her what is trendy and what’s not in the world of cosmetics.