With Castle Milk Stout repositioning the sociability of the brand and journeying towards creating an occasion based consumption habit, Berge Farrell Design was briefed to create packaging that would invite consumers to Pour. Pause. Sip. Enjoy and Savour the moment.

The packs therefore needed to reinforce the complexity of flavours yet remain reflective of the contrasts, i.e. the strength of the rich, smooth beer whilst dramatizing the product experience: There’s a journey in every moment.

The contemporary designs are winning over discerning consumers and driving a consumption habit that celebrates the slow drinking sense of occasion that naturally follows when pausing to sip and enjoy a Castle Milk Stout.