For Beck’s, beer always goes hand in hand with art—this year, Anheuser-Busch InBev’s brand is celebrating the 25th anniversary of its Art Labels project by launching a plethora of themed activities (the recent Beck’s Art Crawl exhibit if one of them) revolving around creativity. In collaboration with Mother London, the brand has started an ambitious three-year initiative dubbed The Green Box Project, celebrating art, independent talents and technology at the same time. Beck’s is offering artists from various creative fields (not only visual) a unique opportunity to get their pieces showcased in the groundbreaking virtual gallery for people to ‘unlock’ them via augmented-reality in “the visually stunning and technically pioneering” Green Boxes designed by Jason Bruges—they will be located across more than 80 countries in major cities of the world including London, Miami, Milan, New York and Rome to name but a few.
Author: Anna Rudenko
Doritos, the tortilla brand well-known for its crowdsourcing ad projects (which not only gave dozens of creatives from around the globe a chance to earn some money with their filmmaking talent, but also helped the brand make it big earlier this year during Super Bowl), has released a touching story of one man, Esteban Ortega, aka the Dip Desperado. He used to be a champion chip flicker, but then ruined his life with alcohol and big-headedness and finally lost his title—now he wants to reclaim it and asks consumers to help.
Pearlfisher has created the new brand identity and packaging for iconic UK salt brand—Maldon Salt. Based in Essex, UK, the Maldon Crystal Salt Company is a family business run by the fourth generation of the Osborne family. The salt is still hand harvested using traditional and natural methods which gives it its famous superior quality, loved and recommended by an impressive number of celebrity chefs the world over.
Nowadays, jeans are a symbol of moving forward, youth, rebellion and pioneer spirit, but originally they were made for working. Diesel, which can ‘be stupid’ as well as smart and industrious, has put this fact behind the new collection called Our Glory, the line of jeans “master-crafted by an elite team with a perverse passion & clinically insane inclination for denim.”
Heineken, which has scored big with its awesome ‘Open Your World’ campaign by Wieden+Kennedy Amsterdam, pulls the essence of this promotion for the new advertising project for Heineken Light, the product sold exclusively on the U.S. market. The new campaign, celebrating special experiences and running as part of the ambitious ‘Be a Man of the World’ platform, debuted last Friday (July 1) on national TV with the ‘Snakeskin Jacket’ spot, the first one in the series.
Leading technological companies love art and launch numerous initiatives revolving around creativity. Following Intel, which kicked off its awesome Remastered initiative earlier this year, and BMW, which collaborated with the Solomon R. Guggenheim Museum, to name but a few, Samsung presented its SIM project in Portugal aimed at promoting creativity in the country. Starting May, the brand is collaborating with recognized artists and encouraging young creative talents from a range of industries to join in, become part of the grandiose movement, share their insights and win Samsung’s YES award.
SoBe is probably the fastest brand in the world of soft drinks considering the fact that its totem animal is a quick lizard. Thanks to its nimble nature, the brand is also the first to unveil an in-tuner animated video ad, part of the brand’s recently launched ‘Try Everything’ campaign, on Pandora internet radio website, targeting young millennial males. The 15-sec pop-up advertisement, featuring a slithering lizard followed by a bikini-clad Kate Upton, Sports Illustrated Swimsuit 2011 Rookie of the Year, was available to see for just one day, on June 29, and only by guys aged 18-29.