Today, as the sustainability factor has come to the forefront, packaging seems to be as important as product itself that’s why global companies and local businesses spend much time and money on developing new solutions to make wrapping materials and containers ‘greener.’ There’s no need to explain why packaging, green by its nature (made of traditional materials like glass and paper) is much better to environment than those made of plastic and foam. According to the report released by Owens-Illinois (O-I), the world’s largest glass container maker for major brands like Coca-Cola, PepsiCo, Heinz, MillerCoors and S. Pellegrino, people in the U.S. prefer to buy grocery in glass containers, the most natural, safe and good to nature since it’s 100% recyclable and helps preserve the original taste of products.

Enhancing reality using new technology is always fun (numerous campaigns with QR-codes, which have been gaining momentum over the last months prove this). But this ‘code’ way of adding new features to the surrounding world is not the only way to make it look different: recently, Grand Marnier launched a new integrated campaign ‘Welcome To The Sunset Hour,’ which includes an innovative new app, enabling users to turn any picture on their phone into a sunset photo.