Earlier this year, the Japanese lifestyle brand Uniqlo launched a fashion community UNIQLOOKS for those who like to create new outfits made of the brand’s items, share their ‘mix-and-match’ efforts with other people around the globe, who rate the entries with Facebook ‘Likes.’ Now, the brand is inviting its fans to show off their unique summer looks with the other fashionistas for a chance to win a trip to one of five world’s fashion hotspots and receive Uniqlo gift vouchers.
Author: Anna Rudenko
illy has announced the finalists of its 2011 AuthentiCity photography contest as a follow-up to the last year’s inaugural competition, launched the coffee brand in partnership with the NYC-based School of Visual Arts (SVA). In its second year, the project is again encouraging emerging talents to come up with their visual personal interpretations of the big city and discover its unique sprit. The jury panel selected Phil Kline, Jessica Miller and David Rapoport as this year’s finalists—in 2010, there were five people, and they have been commissioned with the task to create new pieces of work, which will help the judges to select the winner.
Purdey’s, the original rejuvenating drink, has been updated and enhanced with stylish, contemporary new packaging by brand design specialists Blue Marlin. The new look is just beginning to roll out. The sumptuously detailed new design befits Purdey’s status as a classic premium drink and explains the brand’s mission and beliefs. It also signals the determination of brand owner Britvic Soft Drinks to bring this pioneering product to greater prominence.
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Which is more efficient: to have a permanent workplace and rigid schedule or to be able to decide when and where to work? Microsoft Corp has approached Vanson Bourne, a specialist research-led consultancy, which carries out user research within a technology context, with a task to find that out—the study was conducted among 1,500 workers in 15 European countries and provides a number valuable insights into the problem of creating ‘a new world of work.’
PepsiCo’s Quaker Chewy is following in the footsteps of Converse, which has been one of the biggest brands committed to helping emerging music geniuses get a stage where their voices can be heard. While the shoewear brand is primarily targeting bands, the snack brand is launching young music talents competition, running in the USA, and is happy to welcome standalone singers aged 8-14, who can upload videos of them performing one of the four songs selected by the brand to the Quaker Chewy Superstar Search website. The winner of the contest will receive a contract with the industry expert, record a song and get $5,000 in cash—not a bad start for a superstar-to-be.
Greenpeace, which encourages public to heavily criticize big corporations (Nestlé and BP to name but a few) when they destroy nature for profit, is now taking action against Mattel, the world’s biggest producer of toys and the manufacturer of Barbie. The environmental organization is informing that the best couple of all time have split: Barbie and Ken are not together anymore because the iconic doll keeps on “wrapping herself in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction.” Still, there’s something to be done to fix it—people can choose their country from the list write to Mattel’s SEO now and ask to stop cutting forests in Indonesia for making paper packaging. Maybe, this will help and Ken will forgive his ruthless ex.
Sustainable Brands ’11 provided an early look at results from the 2011 ImagePower Global Green Brands study, one of the largest global consumer surveys of green brands and corporate environmental responsibility. The results were released on Wednesday and will be discussed in depth on Friday, June 10 during ‘The Unfolding Green Brands Landscape: Notes on the Trendline’ presentation.