Perrier, which last summer excited the audience with the launch of a state-of-the-art digital mansion, where Dita von Teese was pouring the brand’s water all over her gorgeous body, kicks off another online project dubbed ‘Le Club Perrier’ on YouTube. The French water brand encourages users to join in to make the virtual party wilder and steamier (real fun starts when there are thousands of people—this party evolves with the number of views) and win a trip to NY plus an access to a fabulous ‘Le Club Perrier’ party this fall.
Author: Anna Rudenko
The hilarious ‘Dove Campaign for Real Beauty’ featuring women of all ages and nationalities, which was aimed at helping female consumers feel confident with their looks and realise their personal beauty potential, is now replaced by new campaign dubbed ‘Dove Body Language’ for the Dove Hand & Body range, which was relaunched globally. The campaign was kicked off by Unilever on June 6 and is rolling out primarily at the brand’s Facebook page, where one can write a shareable message (up to three lines) with the help of six women who form letters with their bodies.
The world is experiencing the power of ‘Think Blue.,’ Volkswagen’s international environment-oriented campaign, which was launched in Europe in 2010 and over the last months has been rolling out in the USA, Canada and Australia as well. With a huge focus on ecology, the brand just can’t miss big days for those who care about the nature—ahead of Earth Day (April 22), in Canada the brand released a simple but smart advert encouraging to check the tires’ air pressure regularly, and on the occasion of World Environment Day (June 5), Volkswagen and DDB Sydney developed an integrated campaign with the ‘Why be environ-mental when you can be enviro-normal?’ tagline for Australia.
PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to Europe. The initiative is aimed at discovering emerging and innovative small media and technology companies, which can introduce small, but very positive changes to the industry working side by side with PepsiCo experts developing projects for the Pepsi-Cola, Walkers Snacks, Tropicana and Quaker brands.
Reckitt Benckiser has partnered with Save the Children, the leading independent organization for children in need, with programs in 120 countries, in order to launch ‘Million Brighter Futures.’ It’s a new multi-million dollar fundraising move, aimed to raise money for the children from the world’s most poor countries.
Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.