The Timberland Company has long recognized the importance of community greening, hosting Earth Day community service events for 13 consecutive years. This year, Timberland will continue this deep commitment through a global push to complete 130 community greening and revitalization projects in over 25 countries.
Author: Anna Rudenko
Summer in the northern hemisphere is coming, and YouTube in collaboration with the Australian residents, whose summer season is now finished, created a bespoke gallery which celebrates the most fun-packed season of the year. The video sharing website teamed up with Screen Australia, legendary filmmaker Dr George Miller and the Sydney Film Festival to develop the YouTube Map My Summer national online initiative.
As part of its recently launched Film Workshop in Los Angeles, Levi’s teamed up with Juxtapoz Magazine to release an absolutely lovely April 2011 special issue dedicated to the current MOCA Art in the Streets exhibition running April 17—August 8 at The Geffen Contemporary. The brand also launched a series of 10 special truck jackets featuring works by celebrated contemporary artists, which works are exhibited at the display, with all the proceeds from the sale of the line to benefit MOCA and its community programs.
Sydney-based brand design agency Blue Marlin has recently rolled out an entire new packaging design system for consumer brand Weight Watchers. Weight Watchers operates across 38 categories with some 220 products and has a net worth of $224 million dollars per year, in the Australian and New Zealand market.
Nike pays tribute to the art of surfing by releasing a new film ‘Leave A Message’ in a month, on May 24 at www.nike6.com/leaveamessage. The sportswear manufacturer which is known for its strong dedication to spread the sport culture and celebrate the professional athletes as well as amateurs through a range of its projects, this time focuses on women surfing. The movie, which will be launched under the Nike 6.0 action sports brand’s banner, is all about 6 girls from the USA and Australia and who can subdue the almighty waves in the most elegant way ever seen.
adidas is offering football fans a new way of ‘beeing all in’ by choosing what their favourite athletes will do at the upcoming launch of the next generation of the iconic adidas Predator boot in May. The sports apparel brand kicked off a new campaign on its official page, providing people with a chance to “call the shots” and tell what the World’s best footballers will be doing at the launch event.
Laundry that gets done in an instant with no noise and with total ecological compatibility while hanging in the wardrobe in a kind of clothes bag—it could all come true with a detergent of the future called Persilan Oxygen. At least, that is the idea put forward by Anna Szarecka and Anna Szpot of Warsaw School of Economics, Poland. The two students made a powerful case with their innovative concept for a Henkel product for the year 2050, winning the Henkel Innovation Challenge in the process. And they can be proud of their feat for, having come out top in the international final of this student competition in Berlin, they have seen off some of the best teams the world has to offer.