As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19–25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. Saatchi & Saatchi, along with acclaimed musician, composer and photographer Moby, and international video sharing community Vimeo, is throwing down the gauntlet to the next generation of young filmmakers with a unique Music Video Challenge based on the theme of this year’s New Directors’ Showcase—‘Hello, Future’.
Author: Anna Rudenko
With more than 43 million Americans living below the poverty line, community houses have increasingly become the heart and soul of neighborhoods. In order to ignite hope and optimism in struggling communities, Maxwell House, with a history steeped in giving back, is putting a spotlight on these community houses through ‘Drops of Good: The Maxwell House Community Project.’
Last summer, Levi’s started its massive ‘Ready to Work’ campaign to celebrate labour and common people, and following the launch of this massive promotion, the brand kicked off two workshops, Print (San Francisco) and Photo (New York), which were open in August and October correspondingly, providing creative Americans with an opportunity to develop their new pieces under supervision of industry experts. With the winter break being over now, Levi’s is announcing a follow-up of the successful handicraft-themed series and is opening its new Film Workshop in LA on April 17 to be running through August 8.
Being a long-time supporter of various art projects, Converse comes out as a global sponsor of the LIVE digital design tournament 2010-2011 by Cut&Paste. The brand is once again inviting artists, designers, illustrators, and creatives in the disciplines of 2D, 3D, and Motion Design to compete in creating bespoke digital animation pieces as fast as only professionals can.
Triscuit Crackers, a 100% whole grain snack, joined non-profit Urban Farming and cities across the USA including Denver, Washington, DC and Minneapolis in declaring yesterday, April 12, ‘Home Farming Day’ to kick off the 2011 planting season and celebrate the idea that everyone, everywhere can grow their own vegetables and herbs. The announcement was made at a ‘Plant-a-thon’in New York City’s Madison Square Park where people could ‘plant and learn’ and join the ‘Home Farming’ movement.
Levi Strauss & Co. announced the expansion of its global Denizen™ from Levi’s® brand. Launched initially in Asia in 2010, it will be sold by retailers in the U.S. and Mexico starting this summer. In the U.S., Levi Strauss & Co. have partnered to offer Denizen exclusively at Target and Target.com beginning in July 2011.
Coffee makes you feel full of energy, humor does the same. Basing on this fact, Starbucks-owned Seattle’s Best Coffee is kicking off a unique project dubbed ‘Declare Your Level Show’ on Facebook to promote The Level System of coffee blends, introduced in late 2010, and engage the users in creating comedy content together with celebrated improv troupe Second City. The project, which will be launched on April 13 at 1 p.m. Eastern, will see twenty-one trope’s actors and five directors improvising live using the content provided by the audience.