Levi Strauss & Co. announced the expansion of its global Denizen™ from Levi’s^® brand. Launched initially in Asia in 2010, it will be sold by retailers in the U.S. and Mexico starting this summer. In the U.S., Levi Strauss & Co. have partnered to offer Denizen exclusively at Target and Target.com beginning in July 2011.

John Anderson, president and CEO of Levi Strauss & Co. said, “Denizen is the first brand we launched from the start as a global brand and we’re thrilled to expand it to new important markets. We started with a strong vision—a global jeans brand for a new generation—and we’re finding that the modern, stylish products resonate with consumers around the world. Target has built a reputation with consumers who seek modern style at a great value. We believe the Denizen brand will resonate strongly with the Target shoppers.”

The global Denizen product line offers jeanswear and other fashion essentials that are modern, stylish and well-made at an affordable price. Upbeat and future focused, the brand’s primary goal is to reach consumers with active lifestyles and deliver the best fits, fabrics and finishes available in the mass channel.

In addition to the U.S. expansion, Denizen will be available in Mexico at various retailers with products in stores in June 2011. Most recently, the brand started selling in Pakistan and is currently rolling out nationally in India and China. In Pakistan and India, Denizen products are sold at franchised retail stores and in department stores.