Malibu has something in stock for those who dream of living the beach bum lifestyle and worship at the altar of sun, sand and surf. Courtesy of the brand, the best gig this summer isn’t in an office— it’s on the beach with a cocktail in hand. The perfect summer will be a reality for one outgoing guy or gal, when the iconic spirit launches a search for the Radio Maliboom Boom Correspondent across the USA. In this role, one fortunate individual will travel across the country attending concerts, reporting from the road, interviewing celebrities and celebrating the season of sun.
Author: Anna Rudenko
TreeHugger, the leading media outlet dedicated to covering news on “the people, ideas, projects, and memes that are pushing green into the mainstream,” is presenting the winners of its third annual Best of Green Awards. The team behind the project looked though numerous examples of doing good to nature and selected over one hundred winners in eight major categories, who are being announced during this week (April 4—8). TreeHugger also invited audience to partake in determining their favourites—over 50 nominees got the second annual Best of Green 2011 Readers’ Choice Awards based on people’s choice.
P&G Future Friendly, the National Geographic Society, and Promethean announced Walker Elementary School of Springdale, Arkansas, as the winner of the Find Your Footprint national conservation education contest. As one of six finalists, Walker Elementary received the highest number of public votes for their video entry, ‘Helping the World and Saving Our Future,’ and will be presented with the grand prize valued at $36,000. More than 34,000 votes were cast during the four-week public voting period to choose the winner.
Tree-planting movement is already joined by a number of brands including Avon, Timberland, Finlandia Vodka, IKEA, Odwalla and many more. The idea of providing consumers an opportunity to give back to nature while buying something natural was recently adopted by another brand, Coca-Cola’s Honest Tea, which partnered with the National Forest Foundation to kick off its Bag to Tree reforest campaign across the USA.