CARTILS is the winner of an international pitch organized by Nestlé Waters on the limited edition of S. Pellegrino for the Cannes Film Festival 2011.
Author: Anna Rudenko
The world has a plethora of mysteries, which have been intriguing people for centuries. One of them—loss of one sock from a pair—has been recently solved by GE (General Electric), one of the leaders in the domestic and home kitchen appliances industry, in the tongue-in-cheek campaign launched on www.sockloss.com website to support people whose socks just vanished and give them recommendations on how to stop the tendency.
Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming campaign revolving around ‘mysterious disappearance’ of Jacques d’Azur, the ‘King of Cannes’, under which they were on the lookout for a rightful heir of the man (and finally found one). This time, ahead of the 64th Festival de Cannes, Stella Artois is going to bring the international playboy back through cinematography, and so the brand is giving its fans a unique opportunity to star as Jacques d’Azur in a short film about his life.
Starbucks, which is celebrating its 40th anniversary this year, is releasing a new limited-edition blend to mark the occasion of the company’s presence in the market for four decades. In early January, the company unveiled its revamped logo (it followed the examples of Apple and Nike and dropped the name and the circle around the siren), which now symbolizes Starbucks’ strive to move beyond borders. And now the new addition to the ‘anniversary pack’ comes—the Starbucks Tribute Blend, which speaks to the company’s heritage, is to appear in stores in a week.
From little things big things grow. That became the concept behind the new ‘Business Heroes’ awards launched by Cisco, which celebrates Britain’s small firms with a great potential. On March 1, the company, which had been looking for the best representatives of small businesses across the UK in partnership with the ‘Management Today’ magazine, announced the award’s winners from a range of fields, including technology, recruitment, manufacturing and sustainability.