Spanish office of CB’a Graell, owned by WPP, developed a new identity for the Vidago water to give the bottle an upscale and majestic look and help the brand stand out among other competitors in the category.
Author: Anna Rudenko
Inspired by the notorious WikiLeaks project, Kia launched its own non-serious media website, “dedicated to bringing important news and information” about the upcoming all-new redesigned and re-engineered Kia Picanto. The auto brand encourages anonymous independent sources to reveal some censored facts which have been kept under wraps. The PicantoLeaks online designation provides all kinds of information for those who want to learn more about the new model and are not afraid to know the truth.
While Walmart is launching an eco-focused Geo Girl make-up line for 8-12 year-old girls, H&M pays tribute to sustainability with its Conscious Collection, an ongoing range for women, men and kids, made from environmentally adapted and greener materials. Last month, H&M also created a new line dubbed Waste, made up of several different fabrics from pieces, which were left over from their capsule collection with Lanvin, and the new addition continues the retailer’s strive to be eco-friendly.
Pearlfisher has created a new look and feel for the entire Heinz Infant Feeding portfolio, including the packaging format for the new ‘Taste Of Home’ range. Heinz has the largest share of the Infant Food market, and the new design takes babies on a journey of discovery with tasty, exciting and nutritious food experiences.
The Coca-Cola Company has published its seventh systemwide Sustainability Review, entitled Our Commitment to Making a Positive Difference in the World. The Review releases 25 sustainability goals across seven focus areas for the Company and its bottling partners and also reports the Company’s sustainability strategy and progress.
The Family (and friends) studio has designed PET carafes for a new range of Innocent Drinks’ ‘not-from-concentrate’ juices, with all new label graphics developed by B&B Studio London. The range will include orange, in ‘with bits’ and ‘smooth’ both available in 900ml and 1.35L sizes and a debut an apple juice recipe in a 900ml size. Its smoothies will remain in cartons.
The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.
In partnership with the American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.), Nestlé HealthCare Nutrition launched the ‘Be R.E.A.D.Y.’ safety initiative at A.S.P.E.N.’s Clinical Nutrition Week last week to educate pediatric health care professionals on safe enteral (tube) feeding practices for hospitalized kids.