At this year’s Sundance Film Festival, brands showed their dedication to cinematography by presenting their own projects or announcing their future contributions to the field. While Honda was premiering its eighth film from the ‘Dream The Impossible’ series, Puma stepped out launching its PUMA.Creative Impact Award from the set of filmmaking initiatives announced last fall. This is an annual competition, which is designed to highlight documental projects, which have made (or are making) the most significant impact in the world.
Author: Anna Rudenko
Following the success of its Super Bowl advertising debut last year, Kia Motors America is returning to the big game with a fully integrated and interactive marketing campaign incorporating TV, digital, print, social media and in-dealership components to introduce the all-new 2011 Optima midsize sedan. At the center of the initiative is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled ‘One Epic Ride,’ and Kia will extend the campaign by giving away up to five Optimas through its ‘One Epic Contest.’
Starbucks is offering an easy way to share the gifts with friends on various occasions. Launched today, January 26, the all-new Starbucks Card eGift program provides digital-savvy consumers with an opportunity to send their family and friends a greeting card, which serves as a traditional off-line Starbucks card for purchasing beverage, food or merchandise within the chain or/and earning My Starbucks Rewards benefits.
Pearlfisher has created a new brand identity—and redesigned the packaging across the entire range—for the UK’s leading nutrition consultancy The Food Doctor, which provides sensible advice for achieving a healthier plan for life. From the start it established itself as a visible brand in the field of healthier eating with a range of food products from seed mixes to ready meals.
Coca-Cola Netherlands is inviting the cult soda brand fans to compare the amount of calories they consume while drinking various beverages, ranging from water and iced tea to the company’s products. The improved version of ‘Calorie Compass’ (Caloriekompas) tool, which helps visitors to the www.coca-cola.nl website find out if traditional beverages like fruit juices are lighter than the iconic dark soda (its three most varieties) or not. The results really can impress.
HUGO is inviting artists and designers from all around the globe to join the next round of its international competition, HUGO Create, which was kicked off back in 2008, and since that time gathered over 32 thousand submissions by nearly 15,000 designers. Every 2 months or so the brand announces one theme (so far, there has been 19 of them ranging from ‘The Skyline’ to ‘The Elements’ and ‘Visual Mixtape’), and now HUGO kicks off the next challenge entitled ‘Surreal Appeal,’ asking participants to interpret the idea of modern surrealism in their new designs.