Beginning of a new year is the time for global companies to introduce or at least announce new changes in their business tactics. Starbucks has changed its logo and declared its commitment to get out of the circle, and Hyundai is unveiling its new motto. The database of the brand’s slogans now welcomes a newcomer, ‘New Thinking. New Possibilities,’ which comes as part of the auto maker’s new brand concept, ‘Modern Premium.’
Author: Anna Rudenko
Dolce&Gabbana continue highlighting the Italian nature of the brand’s fashion traditions in their magnificent advertising campaigns. The cult fashion House unveiled a new set of prints focused on the idea which was the key one in the previous promotional works—pure Sicilian spirit and refined style soaked with sexuality to the core. Last year, the brand treated public to perfect shots featuring Madonna turned a housewife and fabulous somewhat gay demigods, and for this year’s campaign promoting D&G’s S/S 2011 men and women collection, the brand opted bursting emotions to be the leading tune.
Levi’s® kicks off the search for the second-ever ‘Levi’s® Girl,’ the online voice of Levi’s® women. Using its crowdsourcing Facebook app, users are able to submit videos documenting why they should be chosen as the new face and voice for Levi’s women in the digital space. In this specialized six-month assignment, the new ‘Levi’s Girl’ will allow the brand voice for women to be heard and channel the essence of ‘Shape What’s to Come,’ the brand’s global online community where millennial women around the world can connect with peers and mentors to shape their futures.
In the season of presenting new fashion collections, Hermès is paying tribute to sustainability by creating a new fabulous addition to the brands rich heritage. The House re-imagines pieces of cloth and leather left over from creating bigger models as well as other flawed things by turning them into something incredibly cute and touching. The brand unveiled the ‘Petit h’ collection of jewelry and decorative accessories described as a series of “unidentified poetic objects,” which create a magic world of tiny miserable things that were given a chance to make a big impact.
Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous representatives of this movement. Ahead of Super Bowl XLV, Pepsi Max teamed up with a bunch of hip-hop and rap stars to develop new videos as part of the NFL Audible program.
THEY, the Amsterdam-based communications agency, introduce the latest collection of designer bottles for Zarb, their own-brand champagne. Following the successful launch of the champagne in the Netherlands in 2009, Zarb has also been introduced in Belgium, France, Asia, the United States and beyond.
It’s a jungle out there. And to tame it, ‘Gossip Girl’ actress Jessica Szohr sheds her inhibitions—and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.
Fergie becomes extremely seductive in a new Dr Pepper commercial for the upcoming Super Bowl XLV, slated for February 6. The soft drink brand, which invited spooky KISS to star in the last year’s advertising, now is focusing on sexual attraction. The music diva, who now got wavy dark brown locks and is wearing a gorgeous ‘vampire’ dress, promotes the famous Cherry Dr. Pepper soda and surprises her fans with a very complicated trick—in just a few seconds she knots a cherry stem in her mouth.