Dior has presented John Cameron Mitchell-directed short-film entitled ‘Lady Grey London’, the fourth and the last installment of the colour saga, which takes the viewers across the globe. The creators of the video decided to dedicate it to the grey colour because it crowns the traditional weather palette of the capital and is considered to be one of the emblematic colours of the fashion brand. Just as it is with the previous videos, the key character of the story is played by award-winning French actress Marion Cotillard.
Author: Anna Rudenko
Kleenexmums.com.au, a fast-growing community of Australian Mums supported by the famous Kimberly Clark brand, has released an eBook, designed to help mums across Australia this Christmas. The free book contains stocking stuffing ideas, Christmas recipes, kids book gift ideas and Christmas crafts for the holidays.
December is all about getting ready for Christmas and sharing gifts with the ones you love. While giving presents to each other is something men can do quite easily, sharing deep emotions is usually a much tougher thing. Taking this theme as the key one for its new marketing push, Johnnie Walker collaborated with the BBH NY agency to release a tongue-in-cheek spots exploring this purely male characteristic. “Say it without saying it,” encourages the tagline of the smart holiday campaign, which is rolling out on the brand’s website.
Converse paints the walls of British towns to promote its recent collaboration with popular and emerging musicians. The brand is known for its projects focused on celebrating arts and music culture, and this summer and fall it released several tracks by GB and U.S. entertainers. Recently, the footwear company has partnered with Monorex, a group of graffiti-inspired visual artists, to pay tribute to influential musicians by promoting indie music genres with street art.
ChopChop, the fun cooking magazine for kids and families announced today that Boston-based New Balance Foundation will grant $1.1 million over three years to expand their ability to inspire and educate kids ages 5-12 on the topic of cooking and nutritional literacy. The grant is part of New Balance Foundation’s long-term commitment to childhood obesity prevention and will enable more kids nationwide to receive the non-profit magazine that offers nutritious recipes, fun food trivia and engages kids in cooking to empower them to take charge of their health.