TACORI, the legendary fine jewellery designer known for exquisite platinum and diamond rings, has partnered with Holition, to create its first augmented reality application in America and the ultimate ‘try it on’ customer experience. The latest development in augmented reality technology is being unveiled during an exclusive three day launch event for the colourful new Tacori 18k925 Collection at the Bloomingdale’s Flagship 59th Street store in New York.
Author: Anna Rudenko
With less than 20 days left until Christmas, brands are presenting their own versions of the iconic ‘Jingle Bells’ carol, and each of them adds something special to the well-known song. Guinness GB teamed up with famous British ‘electro folk’ musician James Yuill to update the classical tune by playing on Guinness pint glasses in a pub. ‘Jingle Pints,’ the contemporary version of the 150-year old festive hit, can be heard in a new viral video, which was filmed between the musician’s Indonesian and South American trips.
Mozilla Firefox, the well-known web browser, has launched another cute project to attract attention to endangered species. This time, they decided to start with small things and so far are taking care of just two animals, red panda cubs (aka firefoxes, the mascot of the brand), and are also encouraging Internet users to participate.
International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value and quality. The design solution had to be unisex in some areas and have the potential to extend beyond heath and beauty.
Independent Film Channel (IFC) and Bombay Sapphire teamed up to create a detailed story about quality, taking the iconic gin brand as the example of perfection. The website of the Channel now features a documentary film ‘The Culture of Quality. The Artisans,’ which helps viewers get a better insight into the wonderful world of real gin and learn a lot about how it’s made.