Yesterday, November 23, Nike announced the final 100 players participating in “The Chance,” a global search for elite amateur players to join the Nike Academy, a high performance program supported by the Premier League in England.
Author: Anna Rudenko
“The Hangover,” a comedy hit of summer 2009, inspired Nokia and the creative team from agency JWT, Manila, to develop a nice campaign dubbed “Gener8” supporting the launch of the Nokia N8 phone in the Philippines. They introduced a new invented character Pier Roxas, who found himself in a Southeast Asian city, remembering nothing about the previous eight days of his life. Consumers were invited to reconstitute the chain of events using a bunch of clues.
Coca-Cola Ireland are delighted to announce the launch of their Christmas digital activity drawing on the wonderful heritage of Coca-Cola’s association with Christmas. The campaign consists of a website, iPhone Application, Facebook application and online advertising including a high profile Homepage Take Over on MSN.ie. Online advertising specials will also be present on Entertainment.ie, eBay and Independent.ie during November and December. The campaign creative features the iconic Coke Santa and Coke Trucks set inside a snowglobe scene.
IBM, Verizon, Levi’s and Mattel teamed up with the USC Annenberg School for Communication & Journalism to support a series of projects and initiatives focused on both real-world applications and a societal impact. Students of the school supervised by teaching staff will work together under the roof of the recently-founded Annenberg Innovation Lab, which projects are sponsored by the brands.
For 38 consecutive years, the Veuve Clicquot Champagne brand, founded by Nicole Ponsardin, the famous widow Madame Clicquot, is saluting the UK business women for their grand achievements in work as well as dedication for providing positive changes in the social and health care spheres. Now, the brand is encouraging female leaders to send applications for a chance to receive 2011 The Veuve Clicquot Business Woman of the Year Award.
Gap is encouraging Facebookers to spread the word about its new charitable initiative by “liking” the dedicated videos on its FB fan page. The new campaign with slogan “Goods for Good (G4G) turns excess into progress” has been kicked off ahead of Black Friday, which officially starts the holiday shopping season.