Author: Anna Rudenko

Toyota Launches Inspiring New ‘Ideas for Good’ Initiative

Toyota Motor Sales USA, Inc. launched “Ideas for Good,” a unique initiative centered on what the company has been doing for many years—repurposing its innovative automotive technology to benefit society in the non-automotive space. The brand also challenges public to find new, non-automotive applications for five distinct Toyota technologies to ultimately benefit society.

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Levi’s Unfamous Music Awards: the 3rd Edition

Levi’s is supporting both recognized and aspiring performers through a range of projects focused on music. All year round, the brand arranges a number of gigs, releases new tracks under its Levi’s Pioneer Sessions project or launches online-broadcast performances by more or less popular indie musicians on its Facebook pages. Each month the jeanswear pioneer brings forth something new or extends the previously launched programs. This November, for example, it is returning Levi’s Unfamous Music Awards project, which celebrates the talented young musicians and gives them an opportunity to make it huge with a massive support from Levi’s.

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Bombay Sapphire Limited Edition—Luxurious Prestige Packaging by Webb deVlam

Webb deVlam have completed a project for Bombay Sapphire—a Limited Edition prestige presentation pack featuring a handcrafted bottle, presentation case and a booklet describing the history of the brand and the design and development of the Limited Edition. The stopper was designed by Garrard under the direction of its creative director Stephen Webster. The luxury bottle and gift pack celebrate the 250th anniversary of the secret recipe on which Bombay Sapphire gin is based.

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Kahlúa Celebrates Its Veracruz Heritage with the Launch of the New Advertising Campaign «Delicioso»

Kahlúa®, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, «Delicioso.» With a focus on the brand’s origins—the heart of Veracruz, Mexico—the new campaign highlights its rich heritage and the compelling combination of 100 percent Arabica coffee and sugar cane spirit. Engaging consumers in the U.S. and Canada, «Delicioso» will feature executions across television, print, out-of-home and digital media.

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M&M’s Canada: Help Find Red

Colourful M&M‘s candies have lost their dear fellow, Red, In Canada and are now asking residents of this country to help spot him in the City of Toronto (its digital version). The character got into the virtual space on November 4 (the sad story of how Red jumped into the digital dimension is told in a video), and the volunteers of 13 years of age or older are challenged with a task to drag him back within a month.

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