For more than 376 years, Captain Morgan has inspired countless fans to strike the world-renowned Captain Morgan Pose. Last Friday, the brand announced a yearlong, coast-to-coast pursuit to collect «One Million Poses«… all for a very worthy cause.
Author: Anna Rudenko
Integrated design agency Standout UK has launched a new digital marketing campaign for household cereal brand Quaker Oat So Simple as part of a drive to create awareness and encourage consumers to trial its latest flavours. It has created a dedicated microsite for the healthy breakfast brand under a “We Love Winter” theme. The interactive digital strategy will seek to engage customers with a competition while promoting the launch of two new seasonal flavours by the brand.
Sprite has launched a competition for younger generation of its creative-minded consumers, who want to make a first step in cinematography by collaborating with recognized professionals of the industry. The soft drink brand is offering U.S. university students of (18 years of age or older) an opportunity to explore their scriptwriting talent and gives teens aged 13-19 a chance to become a member of the crew, which will make a short film based on selected scripts with professional filmmakers and celebrities (so far, their names are kept secret).
As part of the “Dream the Impossible” Documentary Series, Honda will debut its seventh short-film documentary, “Into the Unknown,” at www.dreams.honda.com on November 7. That evening, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel’s “Great Migrations,” an epic miniseries event that takes viewers around the world on the arduous journeys millions of animals undertake to ensure the survival of their species.
Frito-Lay Canada is now selling its SunChips in a 100% compostable packaging, which is obviously good news. The bad news about it is that the packs are very noisy. The fans of the product have even registered a group on Facebook, entitled “Sorry but I can’t hear you over this SunChips bag” with over 52 thousand fans to date, and the brand is doing everything possible to convince the public that loud and green should win over quiet and harmful. If consumers want to eat these chips, but hate the sound the packaging makes, the brand offers them a pair of earplugs.
PepsiCo is reaching eco-friendly consumers through Facebook with its new recycling-oriented application on the PepsiCo’s Dream Machine page. The company invites people from all around the world to sign up and choose virtual bottle or can to share it with people from their friend-list and raise awareness of the problem.
Cheerios®, through its Spoonfuls of Stories® program, is inviting families to start their day with a nutritious breakfast and a brand new book. As part of its ongoing commitment to nurturing the whole child and connecting families by fostering a shared love of reading, Cheerios will once again provide more than six million children’s books, written in both English and Spanish, free inside Cheerios boxes beginning November 3.