On October 6, Nike invited Londoners to store 1948 to celebrate the launch of the new urban running season in London with a show dedicated to the highly innovative technologies used for the brand’s running kits in general and a new product in particular. The From Moon to Lunar event featured the giant optical installation of the latest technical running shoe, Lunar Eclipse+, and a story of Nike’s running collections.
Author: Anna Rudenko
Toyota has launched a cutting-edge film featuring the latest projection-mapping techniques to showcase the unique Hybrid technology now available inside its new Auris. The film, developed by advertising agency glue Isobar, is designed to portray the vehicle’s extraordinary ability to constantly recycle the energy it uses. The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car’s Hybrid energy.
Coley Porter Bell has created the brand and web-site for goodypass.com, a new on-line discount business set up by GMTV and ITV Daybreak presenter Kate Garraway. goodypass.com which is now recruiting members, provides a celebrity take on the burgeoning multi billion pound market for on-line discounts by using well known personalities to front offers.
Beck’s is continuing to celebrate its longstanding commitment to music and art by a next round of its hilarious project, Beck’s Music Inspired Art. The beer brand is mixing good music with visual creativity again, and this time makes it really huge—literally. To promote its new project titled Beck’s Shape Your Music Experience, launched in mid-September, the brand is giving away up to 25 million song downloads on Play.com and commissions artists to create giant billboards in London and Birmingham.
Iconic international luxury brands Christian Lacroix and Chivas Regal have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix. Following the success of the award-winning Chivas 12 Year Old Magnum by Christian Lacroix last year, the no.3 spirit in the travel retail sector and the French fashion house have produced yet another striking collaboration, with detail and style that could only result from the marriage of such celebrated luxury brands.