This year, Levi’s launched a series of new projects and creative partnerships revolving around the ‘labour’ theme as part of its campaign dubbed “We Are All Workers,” which was kicked off in early summer. Some of these initiatives—like opening printmaking shops—were new, and some emerged from the previous programs. The annual «Billy Reid Shindig» celebration, which was held in early June in Alabama, belongs to the second category.
Author: Anna Rudenko
Nike never misses a chance to get into big sport events: the new campaign by the brand has been kicked off to mark the launch of the new NFL season and pay tribute to those who make sport spectacular. The new promotional project, developed at Wieden+Kennedy Portland is revolving around the “Boom!” theme and features renowned athletes, school football teams and celebrities who starred in a series of 15-second spots.
Brown Forman announced the launch of its newly designed Herradura Tequila bottle that captures the essence and heritage of the brand name. In 2009, Brown Forman hired Hirst Pacific Ltd to assist in redesigning the bottle. The mission for Kenneth Hirst, president of Hirst Pacific Ltd, was to work in conjunction with the Brown Forman design team to develop a new Herradura bottle that would unify Herradura’s global markets, replacing the round bottle in Mexico and the square bottle in the USA.
Samsung collaborated with The Viral Factory to develop two projects, revolving around durability of the manufacturer’s SD memory cards. The first one is a promotional film, which proves that the product is ‘magnet-proof, shockproof and waterproof’ by testing it in the harshest environments imaginable, and the second one is an unprecedented initiative, under which the cards will be send into the stratosphere.
Peter Alwin from National Institute of Design in India is the winner of the Electrolux Design Lab 2010 competition for inventing The Snail, the Micro Induction Heating. The announcement was made at the finals in London on September 23, 2010, at 100% Design London, the UK’s leading architecture and design event.