Beefeater London Dry Gin has followed its successful summer limited edition with a much-anticipated expression for the winter months. Beefeater Winter Edition will be available in over 15 key markets including US, Spain, UK, Japan and Travel Retail in a Special Edition bottle and gift carton for a limited period.
Author: Anna Rudenko
Starbucks, an experienced player on a social pitch, is encouraging young Americans to experience the power of spoken words. The coffee company teamed up with The National Association for the Advancement of Colored People (The NAACP) to launch the One Nation Spoken Word Showcase Tour, encouraging generation Y to participate in a range of activities, revolving around listening and speaking on a range of themes that focus on self-development and human rights.
Hugo Create kicked off the 17th round of its global design contest, taking music as the basic theme for artists and illustrators to employ. The starting point of the previous ‘cycle’ (Motion of sound) was tunes as well, and this quite surprising that the brand has asked creatives to develop their works around music again since it never uses one theme for two times in a row.
Kraft Foods launched a worldwide initiative to celebrate play and fight world hunger. Through an app on Kraft Foods’ corporate Facebook page, the company is encouraging consumers to upload photos of people at play. And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations World Food Programme’s Fill the Cup campaign, which aims to feed more than 20 million children around the world who go to school hungry every day.