Red Bull, the energy drink brand, which is well-known for its extreme sports and music projects, is going on extending its Red Bull Bedroom Jam program oversees. The project, which originated in the UK three years ago and since then has been encouraging local rock musicians to demonstrate their talent first from their own bedrooms and later on the stage of the biggest music festivals of the country, eventually has arrived in Australia.
Author: Anna Rudenko
Clinique and Teen Vogue, the leading teen fashion magazine, are launching the second annual Clinique Fresh Faces Tour. The 13-city tour will travel to college campuses and select Nordstrom locations from September 14 through November 9 to inspire young women interested in fashion, beauty and publishing careers and educate them about how to break into these desirable industries.
IKEA USA announced the launch of The Life Improvement Project, a program designed to educate, inspire and empower people to improve their lives, as well as the lives of others in their community. The national program consists of a range of contests and activities, giving IKEA employees the opportunity to get further engaged in local community initiatives.
Absolut Vodka, which is well-known for its creative collaborations in Canada as well as around the globe, arranged a new event, Absolut St.Art, which took art outdoors, or, more preciously, to the upper sections of the nine-storey garage, turning the auto parking space in Toronto into an art gallery and an awesome party venue. Absolut teamed up with Vision|Co, which helped arrange the whole thing literally on the top level.
Kimberly-Clark’s Huggies® announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product ideas. Launched earlier this year, the Huggies MomInspired Grant Program was created to provide the resources and seed capital for moms to either turn their great ideas inspired by personal motherhood experiences into successful businesses or help take their existing businesses to the next level.
Every culture has its unique traditions of conquering a woman’s heart. AXE teamed up with the Funny or Die website to find it out what helps win ladies in different parts of the world. Two guys, Trey and Julius, embarked on a long global journey to participate in a number of bizarre challenges, which are dating back to the Middle Ages or even earlier periods. The guys had a really tough time during the tests, and now their adventures are showcased in a series of 3-minute episodes under one title “World’s Manliest Rituals.”