Moleskine significantly extends its product range, revealing its first-ever collection of wallets and passport holders, called myCloud. Like the iconic notebooks of the brand, the new pieces feature the signature elastic bands as well as rounded rectangle shape. All the new products, designed for people on the move, are developed in the brand’s well-recognized aesthetics that celebrates simplicity and minimalism.
Author: Anna Rudenko
In fact, words can save lives. Not only the meaning of the words, but the typography as well. Haymarket’s creative director Paul Harpin collaborated with Typespec, a leading UK type consultancy providing type design & custom font services and expertise, to launch the Buy Fonts Save Lives effort. As part of the effort they sell fonts with the proceeds going to Cancer Research UK and MacMillan Cancer Support.
Just in time for National Sleep Awareness Month, the wearable tech brand Jawbone has introduced an application that clearly shows the correlation between the caffeine intake and the quality of the future sleep. The Up Coffee application allows anyone to discover “if afternoon pick-me-ups keep you awake at night, by how much, and what you can do to sleep more soundly.”
Ahead of the FIFA World Cup, Peugeot is rolling out a 100-day initiative to pursue the sustainable goals in Brazil, the host country of this year’s tournament. The Kick It To Brazil campaign, launched on March 6, follows the journey of a football as it rolls across 30 countries during these three months. The ball, which is travelling with the help of bicycles, planes and Peugeot vehicles, “communicates” with locals who can even kiss it.
Moleskine re-launches its art notebooks collection that provides canvases for sketchers, composers, filmmakers, photographers or any other artists. The Art Plus Collection includes 25 specially designed notebooks, and each of the books has its own dimensions, cover material and paper layout to meet the particular needs of the creatives.
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”