Pearlfisher has designed the artwork for food packaging and restaurant menus for new chain Otarian, already open in New York and coming to London on August 18. Otarian, a new boutique fast-casual restaurant chain, is changing the face of the London and New York food scenes by becoming the first global chain, which comprehensively reduces carbon footprint of every item on its vegetarian menu to internationally recognized standards.
Author: Anna Rudenko
As part of its latest innovative marketing campaign, to build awareness of its new two-seat Wind Roadster, Renault UK is hoping to be a breath of fresh air in the clammy weeks ahead with www.12secondstrip.co.uk. The contest, which has just begun, sees the auto brand inviting internet users to post video clips of themselves or anyone they know, trying to strip down to just a single layer of clothing in less than 12 seconds, the exact time it takes for the innovative roof to open and close on its latest model.
Intel has been a long-time supporter of emerging talents in areas of technology, and this time it decided to turn to music to help aspiring musicians spread their wings. In the middle of this summer, Intel, Cakewalk (the world’s leading developer of products for music creation and recording) and music site OurStage.com teamed up together to launch a new exciting competition for songwriters and music producers.
Levi’s has found a new way to wash jeans. No, it’s not related to the “Care to Air” green project focused on finding sustainable methods of making denim pants clean—this time it’s all about music. Levi’s is inviting its loyal consumers in to wash their favourite jeans to one of the popular tunes in its Soundwash project.