Procter & Gamble is searching for aspiring filmmakers to submit videos for their paper towel brand Bounty. The company is requesting artists to produce a piece based upon the brand’s philosophy of living life to the fullest without holding back as such a super absorbent and durable towel can clean up the dirtiest of messes.
Author: Anna Rudenko
Volkswagen has another successful mobile marketing campaign with the release of Volkswagen Touareg Challenge. The automaker’s fourth iPhone advertising game has recorded over a million downloads after just one and a half weeks and is in the top ten of the iTunes charts in many countries including Germany, Russia and the United States.
Umbro provided seven artists with the opportunity to recreate their countries football crest and now they are giving the same chance to budding designers everywhere. In their line, the World Champions Collection, the company tasked the creators to come up with a unique idea for their homeland’s football crest in celebration of this summer of soccer.
Triscuit, a crackers brand from Kraft Foods portfolio, is supporting the movement to grow your own foods in a big way with their website dedicated to home farming. The site, located at www.kraftbrands.com/homefarming, focuses on interaction, education, and support to get consumers involved with the action from all across the United States.
Chrysler comes as a family oriented vehicle in their most recent summer campaign that launched during National Family Week on May 31st. The project created by 438 and SHARP agencies, participated in the celebration and all of the events culminating with the grand prize give away of a seven seat Dodge Journey on the last day of June.