The British tourist authority, VisitBritain, focuses on sounds, not images, of the country to promote its travelling destinations. The £2.5 million global marketing effort Rainey Kelly Campbell Roalfe/Y&R includes a TV ad and a digital promotion dubbed “The Sounds of GREAT Britain.”
Author: Anna Rudenko
UNICEF is continuing its Tap Project, which is now in its 8th year, with a new campaign that takes on smartphone addiction. The organization is encouraging people to give up their much-loved habit of posting and viewing updates, playing games, checking e-mail etc. in return for water and sanitation that will be provided to children in deprived regions.
Target has turned to Pineterst to find a team of aspiring designers for its new product lines. The retailer has teamed up with three active pinners and bloggers—Joy Cho (USA), Jan Halvarson (Canada), and Kate Arends (USA)—who will co-create a series of upcoming collections that will include party products. The three users are also working in design, so they are supposed to feel quite comfortable with the assignment.
Vans is celebrating the rebellious spirit with its new campaign, Living Off the Wall, that features all sorts of culture rioters. The new promotion targeted at youth lives on a “breathing” scroll-down website loaded with content that invites to learn more about creative individuals who obey their own drive only.
Absolut is about to draw the map of the whole world with flavours as soon as poossible—the pace it keeps to add new vodkas to the “geography” portfolio signals about it. The iconic alcohol brand has unveiled Absolut Texas, which is the first-ever only state-inspired flavor and the latest addition to the range of U.S.-inspired vodkas. The launch of the bottle, dedicated to the “lone star state,” follows the release of Absolut Australia last week.
Thanks to Samsung and the digital agency Cheil, now every Android user has a chance to take part in scientific medical researches of deceases like cancer or Alzheimer… while sleeping. To do that, they may download an alarm clock app “Power Sleep” that enables smartphones to “work” for a good cause by contributing its unused processing power to a cloud-based supercomputer that assists researchers in their calculations.