The damage and disaster of the BP oil spill continues to unfold and the entire Oil and Gas industry has been silent except for Shell Oil. As reported in AdAge, Shell is launching an aggressive ad campaign using print, TV, online, outdoor and two websites, www.energygalaxy.com and www.shell.us/letsgo that push changes, which are at hand with new and cleaner energy sources.
Author: Anna Rudenko
With a flash of desired information, Bic gets viewers attention in a big way. In a recent campaign for stationary (as well as lighters and shavers) manufacturer, created by BorghiErh/Lowe of Brazil, the point is made in three television commercials that you should always have one of their pens available at all times.
The Linux Foundation, the nonprofit organization dedicated to accelerating the growth of Linux, announced the winning design in its Linux.com Store T-shirt Design Contest, «The People’s Product.» The design won by a large margin with 57 percent (4,501) of all votes cast, with the other five finalists sharing 43 percent of the vote among them.
Hendrick’s gin has a new web site to showcase its unusual advertising efforts. The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium”, calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”
Heineken Italy and JWT Italia Milan created a project dedicated to calling relevance to Heineken-UEFA Champions League sponsorship. The unique program, focused on males age 18 to 24, created a fake event of poetry and classical music to take place on the same night as the big match, Real Madrid versus Milan.